Looking for a job

Alejandro Ramirez

@alejandroramirez1

Senior Programmatic Specialist at dentsu, managing DV360 and The Trade Desk campaigns and building QA frameworks and pacing trackers.

Colombia

Message

At dentsu, I manage campaign implementation and delivery monitoring across DV360 and The Trade Desk for a U.S. beverage company, including Walmart Connect and Kroger initiatives. I activate YouTube reservation inventory and PMP and Open Exchange campaigns, aligning setup with approved plans.

I analyze pacing and performance across display, video, and CTV, then recommend campaign adjustments and investigate delivery issues. I also guide Programmatic Associates on setup, QA, pacing, and troubleshooting.

At Publicis Groupe / Publicis Global Delivery, I implemented and quality-checked campaigns for a U.S. retailer across DV360 and Yahoo DSP. I automated setup validation, reporting, and documentation with Excel, VBA, Power Query, and Python, reducing repetitive manual effort by approximately 30%.

Earlier, I built Excel and Tableau dashboards at Bayer S.A. and automated reporting with VBA and Power Query, reducing processing time by 83% and errors by more than 70%. At Turing, I evaluated multimodal AI outputs and documented feedback patterns to support data quality and model training workflows.

Experience

Work history, roles, and key accomplishments

Current

Senior Programmatic Expert

Current

Dentsu

Aug 2026 - Present (3 months)

Managed campaign implementation and delivery monitoring across DV360 and The Trade Desk, including retail media initiatives. Owned daily pacing and performance analysis, guided associates, and supported Amazon DSP execution.

DV360 The Trade Desk Amazon DSP Walmart Connect Kroger YouTube PMP Open Xchange CTV Campaign Manager 360 (CM360)Double Verify Prisma Excel Python SQL Looker Tableau Power BI

Programmatic Analyst

Publicis Groupe

Nov 2024 - Aug 2026 (1 year 9 months)

Implemented and quality-checked DV360 and Yahoo DSP campaigns for a major U.S. retailer. Automated setup validation and reporting with Excel, VBA, Power Query, and Python, reducing manual effort by approximately 30%.

DV360 Yahoo DSP Display Online Video Native YouTube Open Xchange PMP Structured Data Files Excel VBA Power Query Python

Business Analyst

Turing

Sep 2024 - Oct 2024 (1 month)

Evaluated multimodal AI outputs during reinforcement learning from human feedback, assessing response quality and annotation consistency. Analyzed edge cases and documented feedback patterns to support data quality.

AI Evaluation RLHF Data Quality Annotations Edge Case Analysis

Paid Media Assistant

Tambourine

Oct 2023 - Aug 2024 (10 months)

Coordinated paid media execution and vendor workflows, validating campaign structures and tracking. Monitored budgets and produced Looker Studio reports to inform media investment decisions.

Paid Media Campaign Management Looker Reporting Budget Monitoring Invoice Reconciliation

Sales Operational Excellence Intern

Bayer S.A.

Jan 2023 - Aug 2023 (7 months)

Built Excel and Tableau dashboards tracking Sell In, Sell Out, and Forecast Accuracy. Automated recurring reporting with VBA and Power Query, reducing processing time by 83% and errors by over 70%.

Excel Tableau VBA Power Query Sales Operations Forecasting Dashboarding

Data Analysis Support

CLYE Consultoría Legal y Estratégica SAS

Jan 2022 - Apr 2022 (3 months)

Analyzed interview data with Excel and SPSS for Business and Human Rights consulting projects, translating qualitative inputs into structured insights for the legal team.

Excel SPSS Data Analysis Qualitative Research