Daniela Abaunza

I’m a Finance and International Trade professional with over 3 years of experience in Programmatic Marketing, focused on high-level account management for global brands like AT&T. I specialize in digital campaign execution across DV360 and Amazon DSP, with a strong emphasis on efficient investment management and KPI fulfillment (CPM, CTR, VTR, pacing).

In my current role as a Junior Associate Digital Activation at Mediawise Solutions S.A.S, I handle the technical setup and monitoring of programmatic campaigns and direct buys, while ensuring compliance with global brand standards. I lead daily reporting and analysis to spot performance trends, support informed decision-making, and supervise high-volume budgets for consistent, efficient spending.

I also own reconciliation and month-end closing by tracking that platform and third-party partner investments match invoices and investment reports. With hands-on troubleshooting, audience and line item configuration, and brand safety filters, I recommend partner selection and budget allocation based on detailed performance analysis—backed by rigorous data analysis and clear communication in bilingual environments (English B2).