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sergio infanteSI
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sergio infante

@sergioinfante

Digital Activation Supervisor at OMD Colombia, supporting programmatic campaigns and turning performance data into client insights.

Colombia
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At OMD Colombia, I support campaign setup, platform optimization, and pacing, while sharing performance insights with clients. I also manage billing and budget reconciliation in Prisma and handle ad operations in Campaign Manager, including third-party pixels and tags.

Previously at Essence, I worked on programmatic campaign activation, brand safety, reporting, and performance optimization using DV360, Amazon, and Google Ads. My earlier experience includes supporting campaigns for adidas and Reebok at MediaCom and Facebook app-install campaigns at GroupM.

Experience

Work history, roles, and key accomplishments

OMD Colombia logoOC
Current

Supervisor Digital Activation

Mar 2023 - Present (3 years 7 months)

* Providing support for campaign setup, including platform optimizations and
monitoring pacing.
* Client fronting, offering technical support on campaign set up and performance.
* Conducting data analysis and presenting actionable insights to clients for
performance enhancement.
* Managing billing and budget reconciliation using Prisma.
* Demonstrating expertise in ad operations within Campaign Ma

Essence logoES

Media activation manager

Mar 2022 - Mar 2023 (1 year)

The next level for me has showed me new challenges, grateful of being in such a great team i have learned to be more assertive with the client and my team by improving my soft and hard skills, being more comfortable with the programmatic platforms learning day by day all the helpful tools that has DV360, Amazon and Google Ads. Main responsibilities of the role are:
- Pacing control of the campaign

Essence logoES

Associate Media Activation Manager

Apr 2021 - Mar 2022 (11 months)

As i finished my Digital Marketing master degree i was excited to start applying my knowledge on a new challenge that was given to me in Essence, which helped me improving myself as a professional and as a person by specializing all my knowledge focused on programmatic campaigns implemented in DV360, Google Ads and Amazon Ads. Main responsibilities of the role were:
- Pacing control of the campaig

GroupM logoGR

Bidding platform specialist Senior

Dec 2019 - Feb 2020 (2 months)

The next level was given to me as an opportunity of increasing my knowledge by supporting Facebook as a client with campaigns oriented on app installs. was a great experience for me despite it was a short time with the brand since i decided to do a Master Degree outside of the country.

MediaCom logoME

Bidding platform specialist

May 2019 - Dec 2019 (7 months)

As a my skills were growing i had the opportunity to keep proving myself in the next level, which gave me the experience of working for a high valuable brand as adidas and Reebok, starting in the Ecommerce area by supporting the Google search ads campaigns focused on brand awareness and consideration tactics, then i had a hole new opportunity with the programmatic team supporting the same client a

[m]PLATFORM logoMP

Bidding platform assistant

Jun 2018 - May 2019 (11 months)

The beggining of my digital journey starts here, as a recently graduated student i always had in my mind the goal of working for larger brands as my knowledge and professional profile growth along with the brands i wanted to support. as an Asissistant i had the opportunity to introduce myself to the digital environment supporting the following chores.
- Campaign set up focused on Brand Awareness a

Abbott-lafrancol logoAB

Internship Student

Jan 2018 - Jun 2018 (5 months)

Worked as Internship Student at Abbott-lafrancol.

Education

Degrees, certifications, and relevant coursework

LB

La Salle BCN

Master's degree, Marketing digital

2020 - 2021

UA

Universidad Sergio Arboleda

Marketing and international business, Marketing

2013 - 2018

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