At OmnicomMediaGroup, I manage Amazon Prime Video campaigns on Amazon DSP and Google Ads, focusing on performance KPIs. I also identify optimization opportunities through data analysis and build reports and dashboards using Excel and Google Sheets.
I work directly with clients, presenting insights, actions, and next steps in performance reviews. I lead strategic planning aligned with campaign and business objectives, and manage media budgets.
Previously, at PublicisGlobalGroupe, I managed campaigns across DV360 and The Trade Desk for General Motors and multiple US clients. At Bancolombia, I supported operational processes and reporting and assisted with internal data analysis.
