Olivia Lee

Built an end-to-end booking funnel advancement dashboard covering 100% of JetBlue booking traffic to identify drop-off patterns and prioritize conversion improvements. Reconciled 1.5M+ PNRs across two data sources ($948M revenue), improving senior-leadership reporting accuracy from ~60% to 98%.

Built global eCommerce and customer-demographic dashboards across 46+ markets to help VP/CDO teams evaluate performance and prioritize budget allocation. Automated data cleaning and validation pipelines in Python, reducing manual processing time by 100%.

• Developed automated reporting and dashboards (SQL, Looker Studio, Domo) to effectively
communicate data-driven insights to non-technical audiences, saving time by 10%
• Analyzed checkout funnel data (Google Analytics, Tealeaf) and proposed website renewal strategy, achieving a 20% reduction in bounce rate by enhancing user experience

• Analyzed B2B sales data for Industrial Tapes to uncover market growth opportunities for $700M categories and presented recommendations that drive $23M sales revenue to President
• Identified high-growth markets by applying machine learning models (SQL, R) and designed sales activation plans (Tableau), projecting sales revenue increase by 12% in two years

• Analyzed conversion data and funnel analysis to develop user acquisition strategies (Excel, SQL) for the largest regional shopping festivals ($395M), overachieving 120% of order target
• Defined campaign performance metrics and conducted A/B testing on 12.12 Premium Day to optimize the customer experience, increasing product visibility by 5X and sales by 6X

• Conducted digital media analysis using Google Analytics and devised targeted strategies based
on user demographics, increasing YoY engagement by 163% on Facebook
• Leveraged market research to propose rebranding initiatives and go-to-market strategies at Tokyo headquarters as #1 local market, incorporated in global product marketing strategy

• Directed a 20-person Engineering team through business desktop BIOS project cycles, including design, development, and validation, securing HP as the company’s largest account
• Led 40+ projects with the largest clients (HP, 6 ODMs) and cross-functional teams by identifying scopes and priorities, consistently achieving on-time and on-budget completion

Earned a Master of Science in Integrated Marketing Communications with a concentration in Data Analytics.

Completed a Bachelor of Business Administration with a minor in the Department of Law.