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Saurabh Upadhyay

@saurabhupadhyay

Commercial growth leader helping hospitality brands drive revenue with digital transformation, partnerships, and performance marketing.

Thailand

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What I'm looking for

I’m looking to lead revenue-focused commercial and marketing transformation for hospitality brands—building direct booking growth, performance marketing, and strategic partnerships, while guiding multicultural teams toward measurable outcomes and stronger brand positioning.

I’m a commercial, marketing & communications leader with 18+ years of international experience driving revenue generation, digital transformation, and brand positioning across hospitality, tourism, aviation, and intergovernmental organisations. I focus on measurable outcomes through commercial strategy, direct booking growth, strategic partnerships, and executive leadership.

As Founder & Principal Consultant of Pixel Bloom Digital Agency, I help hotels and hospitality businesses increase revenue using commercial strategy, digital transformation, and performance marketing. I’ve supported hospitality brands including Radisson, Ramada, Holiday Inn, Shangri-La, Glow Hotels, Halo Rooftop Bar, and Exo Edu, generating more than USD 175,000 in MICE & event opportunities through integrated campaigns.

Previously, I led Sales & Marketing as Director of Marketing at Angsana Laguna Phuket & Homm Suites Laguna Phuket, increasing Brand.com revenue by 235% and achieving 13:1 ROAS through integrated Google and Meta campaigns. Earlier roles include exceeding USD 2 million in direct online revenue and delivering up to 40:1 ROAS, while also directing global communications and stakeholder engagement that increased digital audience reach by 4,400% across Asia, Africa, and Europe.

Experience

Work history, roles, and key accomplishments

Current

Founder & Principal Consultant

Current

Pixel Bloom Digital Agency

Jun 2025 - Present (1 year 1 month)

Founded Pixel Bloom Digital Agency, a hospitality-focused consultancy providing commercial strategy, digital transformation, and performance marketing. Generated MICE and event opportunities and increased direct bookings and revenue through SEO and digital marketing.

Commercial Strategy Digital Transformation Performance Marketing SEO Digital Marketing Hospitality Marketing Strategic Partnerships Business Development

Director of Marketing

Angsana Laguna Phuket & Homm Suites Laguna Phuket

Jun 2023 - May 2025 (1 year 11 months)

Led Sales and Marketing, overseeing commercial strategy, brand positioning, digital performance, partnerships, and revenue growth. Increased Brand.com revenue by 235%, achieved 13:1 ROAS with Google and Meta campaigns, and led the repositioning and relaunch of Homm Suites Laguna Phuket.

Marketing Leadership Brand.Com Revenue Growth Google Ads Meta Ads ROAS Pricing Optimization Distribution Strategy Revenue Management Strategic Partnerships Positioning Pricing Strategy Direct Bookings Agency Partnerships Hotel Relaunch

Marketing Consultant

Hospitality | Travel | Events

Jun 2021 - Jun 2023 (2 years)

Delivered commercial marketing and business growth strategies for hospitality, tourism, education, and lifestyle organisations across Asia. Secured a USD 180,000 annual retainer, increased qualified leads, improved conversions, and developed international marketing strategies for ASUS.

Strategic Business Development Lead Generation Conversion Rate Optimization Marketing Strategy Commercial Marketing Business Development Integrated Marketing Conversion Optimization Strategic Communications

Director of Marketing

Shangri-La Hotels & Resorts

Sep 2018 - Mar 2021 (2 years 6 months)

Led cross-functional marketing teams while managing agency partnerships and annual budgets exceeding USD 500,000. Exceeded USD 2 million in direct online revenue, delivered up to 40:1 ROAS (including Facebook Live campaigns), and improved social engagement while reducing advertising costs.

Digital Marketing Agency Management Direct Online Revenue ROAS Social Media Marketing Strategic Partnerships Budget Management

Director, Communications & Outreach

International Bamboo and Rattan Organisation (INBAR)

May 2016 - Sep 2018 (2 years 4 months)

Directed global communications, partnerships, and stakeholder engagement for an intergovernmental organisation with United Nations Observer Status. Increased digital audience reach and represented the organisation at COP23 and United Nations events while managing international communications teams across multiple offices.

Global Communications Stakeholder Engagement Strategic Partnerships Public Relations Strategic Communications Partnership Development

Business & Agency Director

Digital Jungle

May 2014 - Apr 2016 (1 year 11 months)

Directed business development, commercial strategy, and integrated marketing for hospitality, aviation, travel, and luxury brands across Greater China. Secured over USD 1 million in new business, managed a multidisciplinary team of 25, and led Star Alliance’s China market launch.

Business Development Commercial Strategy Integrated Marketing Client Relationship Management Team Leadership Market Launch Hospitality & Aviation Campaign Leadership

Manager, Marketing & Communications

Global Tiger Forum

Dec 2011 - Apr 2014 (2 years 4 months)

Generated USD 500,000+ in sponsorships and managed international conferences with governments, NGOs, and development agencies. Built strategic partnerships with organisations including the World Bank, Smithsonian Institution, and INTERPOL.

Sponsorship Sales Conference Management Stakeholder Management Strategic Partnerships Partnerships Stakeholder Engagement

Assistant Manager, Marketing

Private Charters

May 2008 - Nov 2011 (3 years 6 months)

Led digital marketing, communications, and customer acquisition activities. Increased website traffic by 90% and increased social-media-generated sales by 40%.

Digital Marketing Communication Customer Acquisition Social Media Marketing Website Traffic Growth