Aung Thura

With a keen focus on unlocking brands' potential, I provide solutions that surpass conventional advertising norms. My expertise spans problem-solving, identifying brand issues, and implementing the appropriate mix of marketing communication strategies.
At Ignite | Marketing Communication Services, I manage a spectrum of services: from Integrated Campaigns to Insight Development, Engagement Plannin

Trouble-shoot brand issues, focus group moderator, quantitative and qualitative analysis and reporting.

Utilize research to develop consumer insights and create informed communication strategies. Provide communication planning, advertising, KOL management, and other agency services.

Led market research, branding, marketing strategy, and social media.

Conducted consumer research, crafted positioning, relaunched the brand, managed social media and influencers.

Developed differentiated positioning and marketing strategy. Managed content, social media, and KOL outreach.

Managed brand managers and led a team to achieve social objectives in HIV/AIDS, Reproductive Health, Child Survival, and TB. Developed and executed strategic marketing plans to promote family planning and health products.

Managing communication materials, condom, safe-sex usage tools, videos.

Market research, consumer insights, product/concept tests, new packaging, managing agency partners, managing stakeholders, distribution strategy and partners, government partners.

Collaborate with other agencies, NGOs, stakeholders, government to develop marketing communication materials and behavior change.

Collaborated with local tech publications, using gamers and events.

Responsible for maintaining service quality at the resort and ensuring correct financials.

Conducted consumer insight research, adapted regional strategy, and launched locally.

Developed strategy and executed various activation events using key assets from the Transformers movie. Focused on social media.

Managed key brands for 3 different countries for the McCann network. Worked on various FMCG, Travel, and Industrial brands.

Created communication material for detailing, created event concepts and launch communications.