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Рустем Виноград
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Рустем Виноград

@rustemvinograd

Performance marketing consultant, 13+ years. Meta & Google Ads, AI automation, CRM. Based in Phuket, Thailand.

Thailand
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What I'm looking for

I’m looking for a marketing leadership role where I can build full-funnel, data-driven acquisition systems, scale lead generation, and automate CRM/AI workflows to maximize ROI and measurable growth.

I’m a marketing leader with 13+ years of experience in digital and performance marketing, driving growth for B2B and B2C companies across Russia, Thailand, China, and CIS. I build full-funnel marketing systems from scratch with a focus on data-driven strategies, lead generation, and ROI optimization.

My work blends paid media, SEO, and automation—running Meta Ads, Google Ads, and Line Ads while setting up CRM systems to nurture leads end-to-end. I’m hands-on with AI automation using n8n workflows and tools like Claude and GPT to streamline acquisition and improve performance.

Recent results include a 142% increase in inbound leads in the first season (2023/24), 24% growth in monthly active users within one year, and consistently over 190% ROI on paid campaigns. I also contributed to generating 2M+ ฿ in monthly patient revenue while growing Instagram to 9,000+ followers.

Experience

Work history, roles, and key accomplishments

AP

Marketing Consultant

APEX Hospital Phuket

Sep 2025 - Jun 2026 (9 months)

Launched an SEO-optimized hospital website and published medical articles to drive organic traffic. Managed Meta, Google, and Line Ads with a ฿20,000/month budget, grew Instagram to 9,000+ followers, built automated CRM lead-nurturing workflows, and helped generate 2M+ ฿ in monthly patient revenue across aesthetic and surgical departments.

Fun and Sun logoFS

Marketing Director

Fun and Sun

Apr 2023 - Aug 2025 (2 years 4 months)

International tour operator, Thai market. 142% increase in inbound leads in first season. Cross-channel campaigns (Google Ads, Instagram, Telegram), CPL below $7.50. Built partner network of 35+ local DMCs, expanding sales coverage 2.5x. Reduced CAC 17% via full-funnel tracking. Led team of 6.

 Yandex 360 logoY

Senior B2C Marketing Manager

Yandex 360

Aug 2018 - Apr 2023 (4 years 8 months)

Cloud productivity ecosystem (Mail, Disk, Calendar, Docs). Drove 24% MAU growth in one year. Led 7+ product launches with conversion to paid plans up to 5.8%. Launched referral program generating 23,000+ new users in 4 months. ROI on paid campaigns exceeded 190%, CAC decreased 12% YoY. Led team of 5.

Saint Petersburg State University of Aerospace Instrumentation logoSI

Digital Marketing Specialist

Saint Petersburg State University of Aerospace Instrumentation

Apr 2012 - Sep 2018 (6 years 5 months)

University digital marketing and events. Developed 5-year marketing strategy ensuring 2,500-3,200 applications per year. Managed Google Ads and Yandex.Direct, CPL $3.60-$5.00, CTR up to 6.4%. Built full funnel from scratch, increasing lead-to-application conversion by 35%. Produced 40+ promotional videos, doubling YouTube reach in 6 months.

Education

Degrees, certifications, and relevant coursework

Harbin Institute of Technology logoHT

Harbin Institute of Technology

Ph.D., Marketing and Technology

2020 - 2022

Ph.D. in Marketing and Technology at Harbin Institute of Technology.

Saint Petersburg State University of Aerospace Instrumentation logoSI

Saint Petersburg State University of Aerospace Instrumentation

Master's Degree, Business Marketing

2016 - 2018

Grade: GPA 4.5

Activities and societies: Marketing research, digital campaigns, academic conferences

Full Professional Master's Degree at Saint Petersburg State University of Aerospace Instrumentation.

Saint Petersburg State University logoSU

Saint Petersburg State University

Bachelor's Degree, Marketing

2012 - 2016

Grade: GPA 4.5

Activities and societies: Digital marketing, event management, student campaigns

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