Рустем Виноград
@rustemvinograd
Performance marketing consultant, 13+ years. Meta & Google Ads, AI automation, CRM. Based in Phuket, Thailand.
What I'm looking for
I’m a marketing leader with 13+ years of experience in digital and performance marketing, driving growth for B2B and B2C companies across Russia, Thailand, China, and CIS. I build full-funnel marketing systems from scratch with a focus on data-driven strategies, lead generation, and ROI optimization.
My work blends paid media, SEO, and automation—running Meta Ads, Google Ads, and Line Ads while setting up CRM systems to nurture leads end-to-end. I’m hands-on with AI automation using n8n workflows and tools like Claude and GPT to streamline acquisition and improve performance.
Recent results include a 142% increase in inbound leads in the first season (2023/24), 24% growth in monthly active users within one year, and consistently over 190% ROI on paid campaigns. I also contributed to generating 2M+ ฿ in monthly patient revenue while growing Instagram to 9,000+ followers.
Experience
Work history, roles, and key accomplishments
Marketing Consultant
APEX Hospital Phuket
Sep 2025 - Jun 2026 (9 months)
Launched an SEO-optimized hospital website and published medical articles to drive organic traffic. Managed Meta, Google, and Line Ads with a ฿20,000/month budget, grew Instagram to 9,000+ followers, built automated CRM lead-nurturing workflows, and helped generate 2M+ ฿ in monthly patient revenue across aesthetic and surgical departments.
Marketing Director
Fun and Sun
Apr 2023 - Aug 2025 (2 years 4 months)
International tour operator, Thai market. 142% increase in inbound leads in first season. Cross-channel campaigns (Google Ads, Instagram, Telegram), CPL below $7.50. Built partner network of 35+ local DMCs, expanding sales coverage 2.5x. Reduced CAC 17% via full-funnel tracking. Led team of 6.
Senior B2C Marketing Manager
Yandex 360
Aug 2018 - Apr 2023 (4 years 8 months)
Cloud productivity ecosystem (Mail, Disk, Calendar, Docs). Drove 24% MAU growth in one year. Led 7+ product launches with conversion to paid plans up to 5.8%. Launched referral program generating 23,000+ new users in 4 months. ROI on paid campaigns exceeded 190%, CAC decreased 12% YoY. Led team of 5.
Digital Marketing Specialist
Saint Petersburg State University of Aerospace Instrumentation
Apr 2012 - Sep 2018 (6 years 5 months)
University digital marketing and events. Developed 5-year marketing strategy ensuring 2,500-3,200 applications per year. Managed Google Ads and Yandex.Direct, CPL $3.60-$5.00, CTR up to 6.4%. Built full funnel from scratch, increasing lead-to-application conversion by 35%. Produced 40+ promotional videos, doubling YouTube reach in 6 months.
Education
Degrees, certifications, and relevant coursework
Harbin Institute of Technology
Ph.D., Marketing and Technology
2020 - 2022
Ph.D. in Marketing and Technology at Harbin Institute of Technology.
Saint Petersburg State University of Aerospace Instrumentation
Master's Degree, Business Marketing
2016 - 2018
Grade: GPA 4.5
Activities and societies: Marketing research, digital campaigns, academic conferences
Full Professional Master's Degree at Saint Petersburg State University of Aerospace Instrumentation.
Saint Petersburg State University
Bachelor's Degree, Marketing
2012 - 2016
Grade: GPA 4.5
Activities and societies: Digital marketing, event management, student campaigns
Availability
Location
Authorized to work in
Website
rustemvinograd.comPortfolio
rustemvinograd.com/portfolioSalary expectations
Social media
Job categories
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