Open to opportunities

Thanin Prongthura

@thaninprongthura

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Marketing leader with 15 years of global agency experience.

Thailand

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What I'm looking for

I am looking for a role that allows me to drive strategic initiatives and foster team growth in a dynamic environment.

I am a marketing leader, innovator, and entrepreneur with a proven track record in driving strategic initiatives across the FMCG, tech, luxury, and automotive industries. With 15 years of global agency credentials spanning six countries, I have honed my skills in building high-performing teams and delivering transformational growth. My experience includes managing substantial P&L responsibilities and leading successful campaigns that resonate with diverse markets.

Throughout my career, I have demonstrated transformational leadership and a passion for excellence. I have successfully founded and led startups, such as Thailand's second-largest car marketplace, and have played pivotal roles in digital transformation projects for major brands like Nissan and Beiersdorf. My ability to execute top-line strategies and develop innovative marketing solutions has consistently driven value creation for clients.

I am now seeking a management or P&L owner role in global agencies or professional services, where I can leverage my expertise to solve marketing challenges and enhance client partnerships. I am committed to fostering team growth and ensuring the overall quality of agency offerings.

Experience

Work history, roles, and key accomplishments

Current

ASEAN Lead (NIVEA)

Current

Publicis One Touch

Led the Impact Hub for content development in Bangkok, overseeing local offices and servicing NIVEA across Thailand, Indonesia, Vietnam, and the Philippines as both a digital and brand agency. Spearheaded the creation of ASEAN and country-specific campaigns, localizing global and regional initiatives while collaborating with Creative Directors to enhance brand-building efforts.

Content Development Brand Strategy Brand Campaign Localization Creative Briefing Influencer Marketing

Senior Management Consultant and Acting Principal (Thailand)

R3 Worldwide

Jan 2023 - Present (2 years 6 months)

Advised CMOs on optimizing media spend and agency partnerships, managing a $2M portfolio. Led global digital projects, including a website audit for Lenovo in Asia and a social asset review for AIS.

Management Consulting Social Media Strategy

Regional Head of Digital & E-commerce, Asia Pacific

Beiersdorf

Jan 2016 - Present (9 years 6 months)

Managed a €100M P&L and rolled out digital marketing strategies across 13 markets. Launched regional campaigns, influencer marketing playbooks, and governance frameworks.

Digital Marketing Strategy Influencer Marketing Governance

Chief Operating Officer / Country Head

GoBike Asia (Thailand)

Jan 2016 - Present (9 years 6 months)

Built and led country operations from inception, growing transactions from 20 to 6,000 daily. Secured $35M in Series A funding, exceeding targets by 400%.

Operations Management Fundraising Ride Hailing Platform Development Team Leadership Regulatory Compliance

Global Agency Managing Director

Various Global Agencies (Omnicom and Publicis networks)

Jan 1999 - Present (26 years 6 months)

Held progressive roles as client lead, P&L Owner (MD), and Planner across Thailand, Vietnam, Malaysia, Philippines, Singapore, and China. Successfully led agencies like MS&L Vietnam, delivering multi-million-dollar revenue, and launched Violet Communications, the first social media agency of its kind.

Client Relationship Management Strategic Planning Business Development Team Management Social Media Marketing

General Manager

MotoRaka

Aug 2019 - Present (5 years 11 months)

Founded Thailand's second-largest car marketplace, inspired by Kelley Blue Book, and led overall country operations. Achieved a successful startup exit through acquisition by Carro, an auto-tech unicorn.

Market Entry Strategy Product Development SEO Team Building Acquisition Strategy

General Manager, Digital Customer Experience & Precision Marketing

Nissan Motors Asia Pacific

Jan 2018 - Present (7 years 6 months)

Spearheaded digital transformation across Asia Pacific, including launching DMP platforms and CX metrics. Managed the Nissan Leaf EV launch, driving connected car services and marketing attribution models.

Digital Transformation CX Metrics EV Launch Management Connected Car Services Social Media Strategy

Director, Management Consulting and New Ventures Lead

Lead Consulting/Bridge Asia

Jan 2017 - Present (8 years 6 months)

Explored an ad tech concept and served as lead consultant for Siam Makro, transforming their traditional business to e-commerce and O2O. This involved product development of the e-commerce platform, change management, marketing strategy, and continuous service improvement.

Management Consulting Product Development Change Management Marketing Strategy