Hsu Hsu Thaw Naing

Designed and architected integrated commercial and marketing infrastructure, aligning CRM systems, marketing automation, and digital channels into a unified brokerage performance ecosystem. Owned website strategy and defined CRM pipeline architecture and KPI frameworks.

Led end-to-end commercial launch strategy for off-plan developments, integrating branding, broker networks, and CRM into a unified sales framework, achieving +20% improvement in qualified lead conversion. Directed production of 3D/VR walkthroughs and managed multi-vendor ecosystem.

Managed multi-sector client portfolios, aligning paid acquisition, SEO, and digital performance with measurable business objectives. Improved campaign efficiency by +12% and increased client digital visibility by +25% through structured analytics and UX optimisation.

Executed regional growth initiatives across hospitality and consulting sectors, contributing to +15% business expansion across B2B and B2C markets. Led cross-market branding and acquisition campaigns and enabled partnership development across Southeast Asia.

Led pre-opening commercial strategy with $150K budget oversight, integrating OTA platforms, digital acquisition channels, and on-ground activations. Delivered +30% booking growth and +25% improvement in guest retention through channel optimisation and integrated campaigns.

Supported cross-border telecom expansion and market feasibility assessments across Myanmar and Turkey operations. Coordinated technical and commercial stakeholders, contributing to partnership structuring and regional growth initiatives.

Bachelor of Engineering in Civil Engineering from the University of Wolverhampton.

Business Analytics certification from Wharton Online.

Integrated Marketing certification from IE Business School.

Meta Marketing Analytics Certification.

Google Analytics Individual Qualification (GAIQ).

HubSpot Inbound and CRM certification.