Open to opportunities

Leighton Trow

@leightontrow

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Paid Social Manager specialising in e-commerce performance marketing and ROI-driven campaigns.

United Kingdom

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What I'm looking for

I am seeking a role leading paid social or performance marketing for e-commerce-focused brands, with opportunities to own strategy, scale budgets, mentor teams, and leverage testing-driven growth.

I am a results-driven Paid Social Manager with over four years' experience planning, implementing, and optimising paid social campaigns for global brands across multiple verticals.

I specialise in e-commerce strategy and performance marketing, having driven measurable ROI and revenue growth for clients including ASICS, Hilton, WWF, and The Gym Group.

In agency roles I have managed multi-platform campaigns, large monthly budgets, delivered structured testing roadmaps, led stakeholder reviews, and mentored junior team members to improve campaign management and analytics.

I hold industry certifications including Meta Certified Media Buying Professional and platform-specific credentials for Snapchat, Pinterest, and Reddit, and I actively seek opportunities to adopt emerging platforms and innovations to keep clients ahead of trends.

Experience

Work history, roles, and key accomplishments

Current

Paid Social Manager

Current

Starcom

Jan 2025 - Present (10 months)

Planned and executed multi-platform paid social campaigns for ASICS e-commerce managing monthly budgets >£250K, implemented testing roadmaps and account restructures that doubled last-click ROAS and delivered a major sign-up target five months early.

Pinterest YouTube Budget Management ROAS Audience Targeting Mentoring

Senior Paid Social Executive

Dentsu

Jun 2021 - Dec 2024 (3 years 6 months)

Led and scaled paid social strategy across global accounts (Hilton, WWF, The Gym Group), driving results such as WWF achieving £1M in shop turnover and The Gym Group improving ROI by 35% YoY through testing and optimisation.

Instagram Pinterest TikTok LinkedIn

Account Manager

Expect Solutions

May 2019 - May 2021 (2 years)

Managed a 22-account portfolio, identified new business opportunities to meet monthly sales targets, led senior-level conversations and delivered in-person sales presentations to grow pipeline and wallet share.

Account Management Business Development Sales Presentations Stakeholder Management

Education

Degrees, certifications, and relevant coursework

University of Liverpool

Bachelor of Arts (Honours), Business Management

2014 - 2017

Grade: 2:1

Completed a BA (Honours) in Business Management with modules including International Marketing, Marketing Strategy, Strategic Management, and Corporate Communications.

Welshpool High School

A Levels and GCSEs, Secondary Education

2007 - 2014

Secondary education including A Levels in Business Studies (A), History (B), and Geography (B), plus 12 GCSEs (A*–C) including English Language and Mathematics.