At InformaFestivals, I plan and manage paid media for event brands including Cannes Lions, Eurobest, DubaiLynx, GDC and Black Hat. I build and optimise campaigns across Meta, LinkedIn, StackAdapt, Google Search and YouTube, then report performance and recommendations to brand stakeholders.
At Quince, I ran paid social campaigns across Facebook, Instagram, TikTok, Pinterest and LinkedIn, managing six-figure ad budgets. Structured testing and audience segmentation improved engagement rates by 25%+, while campaign analysis informed strategy changes that lifted conversion rates by 32%.
I designed and built Social Dig, a paid media workflow tool in beta that links strategy, creative, copy, ad operations and reporting for Meta and LinkedIn. Earlier, at Publicis Media, I ran and optimised biddable campaigns and identified account improvements that reduced CPA by 20%.
