Open to opportunities

sashi Konada

@sashikonada

I build scalable marketing automation and demand generation engines that accelerate pipeline growth and revenue outcomes.

India

Message

What I'm looking for

I'm looking to build scalable marketing automation, CRM, and multi-channel demand generation programs that improve pipeline visibility, sales alignment, conversion, and revenue outcomes.

At Casepoint, I led the marketing automation roadmap, unifying HubSpot and Salesforce workflows to automate lead lifecycle management, scoring, routing, and sales handoffs. I built Power BI and Tableau dashboards for pipeline, conversion, CAC, ROI, and campaign performance while supporting 90%+ client retention.

Previously at Tech Tammina and Amzur Technologies, I ran global demand generation across SEO, PPC, Google Ads, email, social media, and CRM campaigns. My work generated qualified opportunities, improved lead conversion to 40–45%, and helped scale LinkedIn audiences from 10K to 100K+ followers.

Across 10+ years in B2B marketing, I’ve connected marketing and sales through practical automation, clean CRM operations, multi-channel nurture programs, and data-driven reporting.

Experience

Work history, roles, and key accomplishments

Marketing Automation Manager

Casepoint Pvt. Ltd.

Nov 2021 - Mar 2026 (4 years 4 months)

Spearheaded marketing automation strategy, built dashboards, ensured compliance, and strengthened sales alignment, maintaining 90%+ client retention and supporting business growth.