Arjun M Nair
@arjunmnair
Marketing Automation Manager driving data‑led, multi‑channel campaigns and scalable Salesforce Marketing Cloud solutions.
IndiaWhat I'm looking for
I am a Marketing Automation Manager with deep expertise in Salesforce Marketing Cloud, campaign architecture, and multi‑channel execution across email, SMS and WhatsApp. I have led complex customer journeys, integrated webinar platforms and CRMs, and delivered automation solutions that cut manual reporting and boosted campaign efficiency.
My background includes migrating campaigns to Marketing Cloud, configuring accounts and business units, and building dynamic CloudPages and reporting dashboards using SQL, AMPscript and SSJS. I combine technical fluency with stakeholder leadership to design A/B testing frameworks, optimize engagement metrics, and enable scalable, data‑driven marketing operations.
Experience
Work history, roles, and key accomplishments
Marketing Automation Manager
Novo Nordisk
Aug 2023 - Present (2 years 1 month)
Lead execution and operations of multi-channel campaigns across SEEMEA using Salesforce Marketing Cloud, designing complex customer journeys and automation that reduced manual reporting and improved stakeholder visibility with real-time dashboards.
IBManaged migration of campaigns from Acoustic to Salesforce Marketing Cloud and developed personalized email templates and journeys to improve engagement and campaign performance.
IQConfigured Marketing Cloud accounts and integrations, managed bulk data operations and built personalized cross-channel campaigns using AMPscript, SSJS and Journey Builder to drive targeted engagement.
Education
Degrees, certifications, and relevant coursework
Mar Athanasius College of Engineering
Bachelor of Technology (Hons.), Electrical & Electronics Engineering
2016 - 2020
Grade: 87%
Completed a Bachelor of Technology (Hons.) in Electrical & Electronics Engineering with a score of 87%.
Coorilose Memorial Higher Secondary School
Higher Secondary Certificate, Computer Science
2014 - 2016
Grade: 97%
Completed Higher Secondary School (HSS) with a focus in Computer Science and achieved a score of 97%.
St. Joseph’s Higher Secondary School
Secondary School Leaving Certificate (SSLC), Secondary Education
2008 - 2014
Grade: 95%
Completed secondary education culminating in SSLC with a score of 95%.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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