Open to opportunities

saral lama

@sarallama

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Associate Director driving data-led client growth through analytics and ROAS optimization.

India

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What I'm looking for

I’m looking for a client-facing leadership role where I can lead data strategy and performance growth. I want to partner with engineering and marketing to drive measurable outcomes—better ROAS, clearer analytics, and smooth end-to-end delivery.

I’m a dynamic Associate Director and Client Services professional with 13 years of experience partnering with high-profile brands across retail, e-commerce, and FMCG. I focus on turning analytics into action—helping clients improve performance, decision-making, and measurable revenue outcomes.

At Brainlabs, I lead data strategy and analytics programs that enhance operational efficiency through dashboards, reporting frameworks, and business intelligence solutions. I work closely with cross-functional teams to implement data platforms and pipelines, while establishing data governance, quality, access control, and compliance to support a truly data-driven culture.

Before that, at Epsilon – CJ Affiliate, I managed and scaled performance marketing budgets to hit ROAS, revenue growth, and conversion targets. I use campaign optimization, A/B testing, audience segmentation, and creative testing—supported by Google Analytics/GA4, Google Marketing Platforms, Commission Junction, Salesforce, and Excel/Sheets dashboards—to improve KPIs like CPA, CAC, CTR, conversion rate, and ROI.

I bring end-to-end ownership across project delivery, from planning and risk management to stakeholder communication and client satisfaction. I’m also strong in client onboarding, presales discovery workshops, and Statement of Work (SOW) creation and negotiations, and I mentor teams to strengthen reporting accuracy, collaboration, and operational excellence.

Experience

Work history, roles, and key accomplishments

Associate Director, Customer Success

Brainlabs Digital

Jan 2024 - Nov 2025 (1 year 10 months)

Led data strategy and analytics programs for enterprise clients, improving decision-making through dashboards, reporting frameworks, and BI solutions. Owned end-to-end client engagements and presales, including SOW creation, project delivery, and data governance to drive KPI-focused outcomes.

Data Strategy Business Intelligence Predictive Analytics KPIs Data Governance Project Management Jira Client Engagement Forecasting

Sr. Client Service Analyst

Epsilon

Nov 2021 - Dec 2023 (2 years 1 month)

Managed and optimized performance marketing budgets for CJ Affiliate clients to improve ROAS, revenue growth, and conversion outcomes. Drove campaign optimization through A/B testing, audience segmentation, and tracking validation while delivering KPI insights and strategic recommendations.

ROAS Performance Marketing A B Testing Market Segmentation Salesforce KPIs Client Account Management Campaign Tracking

Consultant (Sales Analyst)

Teaxpress Teabox

Dec 2019 - Sep 2020 (9 months)

Produced sales analysis and performance reporting to support data-informed decisions across sales, marketing, and finance. Built interactive KPI dashboards to track seller activity, conversion performance, and revenue trends, aligning analytical findings with leadership priorities.

Sales Analytics KPI Tracking performance reporting Stakeholder Management Cross Functional Collaboration Data Driven Decision Making

Digital Marketing & Sales Manager

Yfret

Feb 2018 - Apr 2019 (1 year 2 months)

Onboarded new clients through sales pitches and solution presentations, expanding account portfolios and driving growth. Led multi-channel digital marketing (search, social, display, email) and used performance analysis to recommend optimizations that improved ROI and key KPIs.

Client Onboarding Multi channel Marketing Social Media Marketing Display Advertising Email Marketing ROI Optimization KPIs Performance Analysis

Sr. Business Analyst

Ergode IT Services

Apr 2016 - Jan 2018 (1 year 9 months)

Directed supplier sourcing, negotiations, and procurement initiatives to improve cost efficiency and operational workflows. Partnered with supply chain and operations teams to optimize inventory, order fulfillment, and delivery while analyzing products to strengthen market positioning.

Procurement Supplier Sourcing Negotiation Inventory Management order fulfillment Supply Chain Optimization Competitive Analysis Process Improvement Workflow Optimization

Client Services / Business Analyst

Tata Consultancy Services

Aug 2011 - Dec 2014 (3 years 4 months)

Served as an offshore client services consultant supporting AC Nielsen, delivering market research analysis and timely, actionable insights. Produced data-driven strategic recommendations for major FMCG clients and improved project workflows through communication and process enhancement.

Market Research Process Improvement

Underwriter

Altisource

Apr 2010 - Aug 2011 (1 year 4 months)

Assessed creditworthiness by analyzing loan documents and financial data, ensuring adherence to credit guidelines. Performed fraud detection and evaluated repayment ability to mitigate risk for lenders.

Credit Worthiness Loan Documentation financial data analysis Fraud Detection Risk Mitigation Underwriting