creative User
@creativeuser
I lead enterprise analytics & BI to drive revenue intelligence, customer 360, and data-driven growth.
IndiaWhat I'm looking for
I’m an Analytics and BI professional with 19+ years driving enterprise data strategy, commercial analytics, and business transformation for global B2B technology organizations. I lead cross-functional initiatives across North America, EMEA, and APAC, delivering analytics and BI solutions supporting a $12B enterprise business, a $700M+ SaaS renewals portfolio, and $400M+ B2B marketing pipeline programs.
My strength is the B2B technology commercial lifecycle (lead-to-cash), combining data leadership with functional expertise across marketing, GTM, sales, CPQ, renewals, and revenue operations. I’ve owned data strategy and BI roadmaps while leading Marketing and Sales Analytics CoEs to deliver scalable enterprise data and BI solutions.
I’m most proud of outcomes like an 8% uplift in TCV through Customer 360 and enterprise sales transformation, increasing IQRR from 60% to 72% via Renewal Intelligence, and improving sales productivity by ~22% with AI-driven analytics agents. I also standardize execution through analytics playbooks, KPI frameworks, and self-service BI—so stakeholders can make faster, more confident revenue decisions.
Experience
Work history, roles, and key accomplishments
Led end-to-end analytics and sales transformation for enterprise SaaS clients across a $700M+ renewals revenue portfolio. Built Power BI sales intelligence and customer 360 dashboards to improve renewal decisioning and productivity, and established reusable analytics playbooks to reduce turnaround time from 9 weeks to 5 weeks.
Drove analytics and BI transformation for a $12B global business, delivering Customer 360 foundations and dashboards with 300+ KPIs across bookings, accounts, install base, and product usage. Reduced quote cycle time by 30% through CPQ analytics integration and improved enterprise reporting via unified data foundations across CDP and MDM systems.
Led strategic data, analytics, and MarTech initiatives across APAC for a $4B marketing program, replacing manual reporting with real-time dashboards adopted by 200+ field and partner teams. Improved marketing data quality by increasing contact completeness from 60% to 90% and reducing cost per contact from $20 to $4.
Led a cross-functional analytics and BI team for HP’s North America marketing and sales, driving $400M+ in lead generation and pipeline growth. Built data-driven GTM strategies with segmentation and executive dashboards, and supported pre-sales analytics POCs for enterprise clients.
Led the transition of B2B direct marketing campaign operations from the US to India by establishing CRM-driven campaign execution and reporting. Improved campaign scalability and execution efficiency by restructuring processes and reporting for leadership visibility.
Built and scaled a global B2B marketing technology and reporting capability to support demand generation and pipeline growth across enterprise segments. Automated campaign execution with Unica and implemented reporting from scratch to deliver end-to-end campaign performance and customer analytics.
Senior Analyst
WNS
May 2006 - Aug 2010 (4 years 3 months)
Managed offshore campaign operations and analytics for UK retail clients, delivering multi-channel customer analytics to support revenue growth. Led analytics-driven campaign execution and performance reporting across customer segments and channels.
Education
Degrees, certifications, and relevant coursework
Mudra Institute of Communications, Ahmedabad
Advanced Executive Program, Digital Marketing and Analytics
Completed an Advanced Executive Program in Digital Marketing and Analytics at MICA in 2025.
Indian Institute of Management Bangalore
Master of Business Administration, Business Administration
Completed the Executive MBA (EGMP) at IIM Bangalore in 2019.
Bharathiar University
Master of Computer Applications, Computer Applications
Completed a Master of Computer Application program at Bharathiar University in 2010.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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