Cata Acevedo P

Worked as Docente de cátedra I Teoría de marca · Narrativas publicitarias · Perfil original at COLEGIATURA.

Worked as Docente de Cátedra de Posgrado y Tutora de TPM | Marketing Digital y Experiencia de Cliente at ESIC - Escuela de Formación Profesional Superior.

Strategic responsibilities:
- Design and development of academic content applied to relationship marketing, with a focus on data analysis, customer behavior, and loyalty strategies.
- Guidance of synchronous and asynchronous classes, encouraging critical thinking, active participation, and real-world case studies.
- Evaluation of projects that integrate theory and practice, with feedback aimed at

Strategic responsibilities:
- Design and execution of placement strategies based on commercial analysis and customer behavior (sales, pricing, turnover, inventories).
- Implementation of segmentation models to strengthen consultative selling and prioritize high-impact customers.
- Creation of dashboards, projections, and executive reports for commercial and managerial decision-making.
- Coordinati

Strategic responsibilities:
- Designing branding and communication strategies for companies in the fashion, health, technology, real estate, and government sectors.
- Implementing digital marketing strategies to improve brand performance and consistency across all digital assets.
- Analyzing commercial and engagement KPIs to optimize campaigns and guide investment and growth decisions.
- Designing

Strategic responsibilities:
- Defining the corporate marketing plan to boost commercial activation and national positioning.
- Implementing omnichannel campaigns focused on consultative sales and brand visibility.
- Developing new products/services based on trend analysis, customer behavior, and commercial KPIs.
- Leading digital initiatives to increase engagement, web traffic, leads, and conversi

Strategic responsibilities:
- Designing loyalty strategies based on customer profiles and lifecycle.
- Implementing engagement, communication, and NPS tactics aimed at retention.
- Development of qualitative research to identify insights that strengthen CX and the customer-brand relationship.

Notable achievements:
- 10% reduction in voluntary cancellations through adjustments to the benefits prog

Internal marketing and organizational culture strategies.

Worked as Communicator and trainer at SENA, Gobernación de Antioquia.

Diploma in Strategic Leadership from Politécnico Superior de Colombia in 2016.

Global Máster en Dirección Comercial y Marketing. Título Propio otorgado por Villanueva Centro Universitario, adscrito a la Universidad Complutense de Madrid, y por El Instituto Superior de Educación Administración y Desarrollo ISEAD.

Global Master in Commercial Management and Marketing, awarded by Villanueva Centro Universitario, affiliated with the Complutense University of Madrid, and by ISEAD.

Uso estratégico de las herramientas de marketing digital en una compañía. Desarrollo de conocimientos y habilidades para la integración de dichas herramientas tanto en la planeación como en la ejecución de estrategias de mercadeo y publicidad en canales digitales.

Diploma in Digital Marketing and Online Advertising, focusing on strategic use of digital marketing tools and their integration into marketing and advertising strategies.

Degree in Graphic Communication and Advertising from Universidad de Medellín, completed in 2008.