Jefferson Andres Bautista Gomez

Created digital content and visual assets for web and social media, helping strengthen brand positioning and communication consistency. Supported marketing initiatives by aligning design, messaging, and audience-facing materials with engagement and visibility goals. Contributed to a more cohesive digital presence through content execution, creative adaptation, and user-focused communication.

Led the website redesign to improve navigation, visual hierarchy, usability, and conversion. Developed digital content and supported implementation to create a clearer, more effective online experience. Helped strengthen engagement and post-launch performance through UX improvements, content structuring, and ongoing optimization, contributing to stronger traffic quality and user interaction.

Led web, content, and performance initiatives to improve digital growth and conversion. Created and optimized website content, campaign assets, landing pages, and user flows, aligning design, messaging, and business goals. Helped strengthen a digital presence that reached 100K+ sessions and 62K+ users, while improving both paid and organic performance across key touchpoints.

Led digital marketing and UX/UI initiatives across social media, email, automation, and performance channels. Created high-performing content and campaigns that contributed to 1M+ reach, 100%+ LinkedIn growth, and a 90% CPA reduction. Combined design, analytics, and execution to improve lead generation, campaign efficiency, and user experience in a health-tech environment.

Built the brand from the ground up, leading product design, content creation, marketing, and customer communication. Produced social media content, photography, and video for campaigns, launches, and brand storytelling. Drove visibility, engagement, and brand growth through a hands-on, entrepreneurial approach that connected design, digital communication, and customer experience.

Supported brand and communication efforts through visual identity updates, social media content, print materials, large-format pieces, and product photography. Also contributed to product design and supplier coordination, helping improve consistency, presentation, and execution across digital and commercial assets while strengthening the brand’s visual communication across channels.

Created digital and printed communication materials, including social media content, posters, and institutional pieces. Supported visibility and communication efforts through clear, functional visual design aligned with the university’s messaging and audience needs. Contributed to campaign execution by developing assets that balanced clarity, consistency, and institutional tone.

Grade: 4.3

Activities and societies: Specialization in Design Pedagogy

Grade: 4.3

Activities and societies: Industrial Design

Industrial Design