I am a digital marketing and programmatic media professional with experience managing high-budget campaigns across top-tier clients and platforms. At Google, I managed a $1.5M Platinum portfolio, improving CPA, CTR, and Viewability by 25–30%, while contributing innovative process improvements that enhanced efficiency and performance. At Samsung, I oversaw $50M+ in CTV campaigns for major media brands, achieving 100% delivery and a 25% KPI improvement, while optimizing DSP conversion funnels and leading high-value programmatic deals. Currently at Target, I manage $15M+ monthly campaigns, consistently delivering 3x ROAS, securing $1M+ in upsells, and pitching innovative ideas like ASMR-based advertising with $5M+ potential impact, while consulting for Coty USA. Across all roles, I blend analytics, strategy, and creativity to optimize campaigns, drive revenue growth, and deliver measurable business impact, making data-driven decisions while innovating in emerging advertising formats.
SMSanskar Mishra
@sanskarmishra
Hi, I'm Sanskar! My key experience revolves around Programmatic Advertising
IndiaExperience
Work history, roles, and key accomplishments
TAAt Target, I manage $15M+ in monthly campaigns, delivering 3x ROAS vs benchmarks and achieving full-funnel KPIs. I secured $1M+ in upsell wins and pitched an ASMR ad concept with $5M+ potential impact. As a marketing consultant for Coty USA, I drove high-impact campaigns while leveraging analytics, A/B testing, and incrementality studies to optimize performance.
Assistant Manager
Samsung Research Institute
Jul 2024 - Jan 2025 (6 months)
At Samsung Research Institute, I managed $50M+ in CTV campaigns for Paramount, Disney, CBS, and ABC, ensuring 100% delivery and driving a 25% KPI improvement. I led programmatic deals via Magnite, boosted ROI through DSP funnel optimization, and delivered measurable conversion gains, blending analytics with client growth strategies.
GCDigital Media Senior Associate
Google Operations Center
Sep 2022 - Jun 2024 (1 year 9 months)
Experienced Digital Media Senior Associate at Google Operations. Managed $2.5M+ Platinum accounts quarterly, driving revenue growth through strategic optimization. Specialized in CTV campaigns, achieving [quantify ROI improvement]. Proficient in DV360, CM360, and data analysis. Contributed to process improvements, reducing certification turnaround time by 5% and WFA errors by 10%.
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