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Praveen Pandey

@praveenpandey

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I am a programmatic marketing leader driving ROI with DV360, TTD, and Amazon DSP expertise.

India

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What I'm looking for

I seek a leadership role in programmatic media to scale multi-channel campaigns, drive measurable ROI, mentor teams, and innovate with CTV and retail media in a collaborative, growth-oriented company.

I am a strategic programmatic marketing leader with 3+ years designing and executing global, multi-million-dollar campaigns across DV360, The Trade Desk, Amazon DSP and Teads.

I have driven measurable ROI uplifts (50%+), optimized a $20M annual budget through supply-path optimization and cross‑DSP testing. I piloted CTV, programmatic audio, and retail media initiatives that delivered +30% incremental reach among high-value segments.

I build measurement frameworks including incrementality testing, brand lift, MMM and MTA, and lead and mentor trading and analytics teams to translate data into growth. I consult with CMOs and media directors to connect programmatic investment to revenue and brand outcomes.

Experience

Work history, roles, and key accomplishments

Current

Associate Manager, Programmatic Buying

Current

Publicis Global Delivery

Apr 2024 - Present (1 year 4 months)

Owned strategy and execution of global programmatic campaigns and optimized a $20M annual budget to improve ROI by 50%, piloting CTV and Retail Media to deliver 30% incremental reach while leading an 8-member trading and analytics team.

DV360)The Trade Desk CTV Programmatic Incrementality

Analyst, Programmatic Trading

Publicis Global Delivery

Jun 2022 - Apr 2024 (1 year 10 months)

Planned and executed global programmatic campaigns with $5M+ monthly budgets, delivering a 30% revenue uplift through advanced targeting and bidding strategies and designing audience segmentation to improve conversion efficiency; trained new hires to raise team efficiency by 50%.

DV360)The Trade Desk Bidding Strategies Segmentation Campaign Optimization

Trainee Analyst, Digital Marketing

Publicis Global Delivery

Dec 2021 - Jun 2022 (6 months)

Supported programmatic campaign execution and performance analysis for global brands, automating reporting workflows to improve reconciliation speed by 50% and reporting turnaround by 25%.

DV360)Campaign Execution Google Analytics Performance Analysis

Education

Degrees, certifications, and relevant coursework

Kraftshala Marketing Launchpad

Certificate in Digital Marketing, Digital Marketing

2021 -

Activities and societies: Completed courses in Marketing Basics, SEO, Facebook Ads, Google Search/Display/YouTube Ads, Google Analytics, and Amazon Ads.

Completed a digital marketing certification through Kraftshala Marketing Launchpad covering core channels and analytics (Sept–Dec 2021).

Symbiosis Institute of Technology

Bachelor of Technology, Information Technology

2016 - 2020

Activities and societies: Selected for incubation program among 20 start-up teams.

Bachelor of Technology in Information Technology from Symbiosis Institute of Technology, Pune (June 2016–April 2020). Selected for an incubation program among 20 start-up teams.