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Sania Thomas

@saniathomas

I grow enterprise revenue through sales leadership, partnerships, and customer solutions.

South Africa
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What I'm looking for

I'm looking to lead sales, partner, and enterprise business initiatives where I can grow revenue, build accountable teams, strengthen customer relationships, and deliver solutions that meet changing market demands.

I'm currently building enterprise business at Cell C Business across the Western and Eastern Cape, bringing more than two decades of direct sales, partner management, and business development experience in ICT and logistics.

At FedEx, I led a sales team against stretching revenue and service objectives, strengthening customer relationships that supported loyalty and profitable growth. Previously at Vodacom, I managed direct sales account managers, business partners, and dealers within the Enterprise Business Unit, including bespoke SLA and SOP requirements and collaboration between Sales and Solutions Architecture.

I've also driven regional new-business acquisition, retention, churn management, pipeline development, account planning, and revenue forecasting as a Partner Account Manager at Vodacom. My experience includes managing major Cape Town accounts at Blue Turtle Technologies, maintaining licence contracts, supporting tenders, and expanding product portfolios.

I'm known for collaborative team building, empowerment, accountability, and navigating ambiguity with confidence. I bring a strong focus on customer and market demands, tight deadlines, and practical sales strategy implementation.

Experience

Work history, roles, and key accomplishments

FedEx logoFE

District Manager - Sales; Western Cape, Port Elizabeth and East London

Jul 2019 - Jul 2024 (5 years)

I lead and manage a team of sales professionals focusing on the achievement of stretching revenue goals and defined business/service objectives. Including those relating to customer experience that involves the team building effective customer relationships that inspire loyalty and support the growth of profitable business.

Vodacom logoVO

Regional Manager - Public Enterprise

Apr 2017 - Jun 2019 (2 years 2 months)

Managing a team of direct sales account managers, business partners and dealers within Vodacom’s Enterprise Business Unit.
Managing large business solutions to the specific customer category, which relates signing off bespoke SLA and SOP requirements, Project Management involvement and engagement between Sales and Solutions Architecture.

Vodacom logoVO

Partner Account Manager - Indirect (GSM)

Aug 2014 - Apr 2017 (2 years 8 months)

Allocated and communicated voice and fixed line targets; achieved regional targets for new business acquisition, retention and churn.
Monitored the performance of EBU partners continuously to ensure that agreed targets were achieved and assisted the EBU partners in creating pipelines, account plans and revenue forecasting.
Acted as single point of contact for the EBU partner to drive collaboration

Blue Turtle Technologies logoBT

Business Development Manager

Aug 2013 - Jul 2014 (11 months)

Business Development Manager for all Cape Town accounts namely:
o Engen / TFG / Truworths / Maitland / City Of Cape Town / Western Cape Government / UCT / PicknPay / IBM.
Maintained existing License contracts and SLA and SOP adherence and general product support.
Introduced new products and upsold within the current and expanded portfolio stack.
Managed on-site support staff within agreed SLA.
Co

FastNet (Swiftnet) logoFS

B2B Account Manager

Nov 2012 - Jul 2013 (8 months)

• Knowledge of the Telecommunications Industry
• Analysis of the client’s profitability so as to implement appropriate sales actions
• Managing a range of customer projects at any one time.
Advising on changes and trends in the marketplace and the activities of competitors.

MTN SP logoMS

Account Manager SME

Jan 2012 - Oct 2012 (9 months)

New Sales for SME market and account management

BulkSMS.com logoBU

Account Manager/Sales Consultant

Mar 2009 - Oct 2011 (2 years 7 months)

Retrenched

Clickatell logoCL

Account Manager/ New Business Sales

Jun 2006 - Mar 2009 (2 years 9 months)

Worked as Account Manager/ New Business Sales at Clickatell.

Cell C logoCC

Area Channel Executive

Nov 2001 - May 2006 (4 years 6 months)

Worked as Area Channel Executive at Cell C.

Education

Degrees, certifications, and relevant coursework

North-West University logoNU

North-West University

Business, Management

2015 - 2016

Participated in the Vodacom Achievers Program, focusing on business management.

NN

North-West University / Noordwes-Universiteit

Business, Management

2015 - 2016

Vodacom Achievers Program

UW

University of the Witwatersrand

Sales Management

2014 - 2014

UN

UNISA

Bachelor of Commerce (BCom), Business Management

2013 - 2014

University of South Africa logoUA

University of South Africa

Bachelor of Commerce, Business Management

2013 - 2014

Pursued a Bachelor of Commerce in Business Management at the University of South Africa.

WH

Windsor High

Matric, Biology

1994 - 1996

Participated annually in Mathematics and Afrikaans Olympiads.

Tech stack

Software and tools used professionally

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