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Sanchit Gupta

@sanchitgupta1

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Experienced Media Analyst skilled in digital marketing and campaign management.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can leverage my skills in digital marketing and campaign management to drive impactful results.

As a seasoned Media Analyst, I have successfully managed over $2 million in digital marketing campaigns for renowned brands such as Coca-Cola, Unilever, Red Bull, and Johnson & Johnson. My expertise lies in media planning, campaign optimization, and performance reporting, utilizing platforms like DV360, CM360, Google Ad Manager, Facebook, Instagram, and Pinterest. I thrive on driving ROI through data-driven insights and collaborating with creative teams to deliver impactful campaigns.

Currently, I serve as a Senior Media Analyst at Capgemini, where I lead high-budget campaigns and develop comprehensive media plans that align with client goals. My role involves continuous optimization of campaigns, ensuring effective targeting and budget allocation, and providing actionable insights through performance reporting. I am passionate about leveraging data to inform future media strategies and enhance campaign performance.

Experience

Work history, roles, and key accomplishments

Current

Sr. Media Analyst

Current

Capgemini

Dec 2023 - Present (1 year 7 months)

Spearheaded the execution of digital marketing campaigns with a budget of $2 million USD per campaign for leading retail chains such as Coca-Cola, Unilever, Red Bull, and Johnson & Johnson's across multiple platforms. Developed and executed comprehensive media plans to align with client goals, ensuring effective reach, frequency, and targeting strategies for campaigns on DV360, CM360, Google Ad Ma

Digital Marketing DV360)Media Planning Google Ad Manager Facebook Ads Instagram Ads Pinterest Ads Campaign Optimization performance reporting

Digital Marketer Specialist

Lexus Motors Limited

Oct 2021 - Dec 2023 (2 years 2 months)

Developed and managed email, social media, display, and search ad campaigns to enhance brand awareness for new portals of TATA, Renault, Jaguar, and Land Rover automobile brands. Analyzed market competition to set strategic bids, aiming to achieve ROI on paid campaigns and generate increased revenue.

Digital Marketing Email Marketing Social Media Marketing Display Advertising Search Marketing ROI Analysis Campaign Management Team Leadership Budget Management Strategic Planning

Digital Marketer

Radiant Advertising & Marketing

Nov 2020 - Sep 2021 (10 months)

Developed, implemented, and managed email, social media, display, and search ad campaigns to enhance brand awareness for new digital portals. Optimized the organization's website, fixed online content errors, and generated regular reports on website traffic flow using web analytic tools.

Digital Marketing Email Marketing Social Media Marketing Display Advertising Website Optimization Web Analytics Content Creation

Digital Marketer

Shroff Polycraft Pvt Limited

Feb 2020 - Sep 2020 (7 months)

Planned and delivered innovative marketing strategies using SEO, SEM, PPC, email, and search advertisements to drive traffic to company pages and generate leads. Continuously reviewed and revised analytics to evaluate end-to-end customer experience across multiple digital channels and touch points.

SEO SEM PPC Email Marketing Lead Generation Vendor Management Marketing Strategy

Education

Degrees, certifications, and relevant coursework

Techno India Saltlake

BCA, Computer Applications

Completed a Bachelor of Computer Applications at Techno India Saltlake. The curriculum focused on foundational computer science principles and applications.