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@luckyvijaya
Digital marketing expert with 4+ years in campaign management.
With over four years of hands-on experience in digital advertising and marketing, I excel in campaign management, optimization, and client satisfaction. My expertise spans various platforms, including programmatic campaigns and Google Ads, where I consistently drive conversions and results for major clients. I have a proven track record of delivering impactful strategies that enhance brand visibility and engagement.
Currently, as a Campaign Manager at MediaMint, I manage the setup of ad server orders and optimize campaign reporting processes. My role involves tracking performance metrics and making data-driven adjustments to improve results. I have also overseen programmatic campaigns for major clients, aligning strategies with their objectives to drive impactful results. My experience includes utilizing tools like Google Tag Manager to streamline operations and enhance efficiency.
Previously, I worked as a Senior Digital Marketing Executive at Infosys BPM, where I monitored campaign performance and managed campaigns within DV360 and StackAdapt. My background also includes creating engaging social media content and conducting thorough SEO audits to optimize website performance. I am passionate about leveraging my skills to drive lead generation and maintain top search engine rankings.
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Work history, roles, and key accomplishments
MediaMint
May 2024 - Present (1 year 6 months)
Managed the setup of ad server orders, adhering to client specifications for display, CTV, and native ads on the DSP platform. Optimized campaign reporting processes, delivering actionable insights that drove continuous improvement in campaign strategies.
Infosys BPM
Dec 2021 - Apr 2024 (2 years 4 months)
Monitored campaign performance across various platforms, making data-driven adjustments to enhance conversions and optimize results. Managed campaigns within DV360 and StackAdapt to ensure optimal budget allocation and continuous optimization.
Quikks Digital Solutions
Aug 2020 - May 2021 (9 months)
Created engaging social media posts on various platforms to promote products and increase brand awareness. Conducted thorough SEO audits using a variety of tools to optimize website performance.
Cashpundit Technologies Pvt Ltd
Mar 2020 - Jul 2020 (4 months)
Generated and qualified leads, arranged demos, and managed invoicing. Created email databases, templates, and marketing campaigns.
Degrees, certifications, and relevant coursework
M.B.A., Human Resources Management
Completed a Master of Business Administration with a specialization in Human Resources Management. Gained comprehensive knowledge in HR strategies, organizational behavior, and business management principles.
B.Sc, Biotechnology
Earned a Bachelor of Science degree with a focus on Biotechnology. Developed a strong foundation in biological sciences, including molecular biology, genetics, and biochemistry.
Software and tools used professionally
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