Sajid Jamal

I am a resilient Digital Strategist with over 3 years of experience in project management, media planning, and performance marketing. My journey has been marked by a commitment to driving ROI and fostering client loyalty through data-driven strategies. I have successfully managed multi-channel campaigns across DOOH, CTV, and programmatic advertising, ensuring that top brands achieve their marketing goals.

Currently, I serve as an Executive in Media Planning at Annalect-Omnicom Media Group, where I spearhead integrated media planning for The Home Depot, managing a substantial budget of $63 million for 2024. My role involves conducting in-depth creative and competitor research, optimizing campaign performance, and leveraging advanced tools for strategic budget allocation. I pride myself on my ability to develop and implement business strategies that not only meet organizational goals but also maintain a competitive edge in the market.

Previously, I worked as a Senior Analyst in Paid Marketing at Publicis Media, where I strategized social media campaigns for lead generation and managed significant budgets across various platforms. My analytical skills have allowed me to deliver actionable insights that drive performance improvements. I am passionate about building digital media strategies that resonate with audiences and deliver measurable results.