Open to opportunities

Shihao Wang

@shihaowang

Message

Marketing Manager with 6+ years of experience generating qualified leads.

Canada

Message

What I'm looking for

I am seeking a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth in marketing analytics and strategy.

As a Marketing Manager with over six years of experience, I specialize in generating qualified leads and scaling demand generation programs within the B2B SaaS and IT services sectors. My proven track record includes executing technically-focused campaigns for project-based and managed services offerings, where I adeptly integrate CRM strategy, ABM execution, SEO, email, and paid media to drive pipeline growth.

Throughout my career, I have demonstrated my ability to align MQL/SQL definitions and enhance campaign performance through data-driven insights. At Rakuten Rewards, I designed and launched self-service ABM dashboards that significantly improved pipeline efficiency and reduced ad-hoc data requests. My collaborative approach with cross-functional teams has led to measurable increases in marketing ROI and subscriber conversion rates, showcasing my commitment to optimizing marketing strategies for maximum impact.