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@shihaowang
Marketing Manager with 6+ years of experience generating qualified leads.
As a Marketing Manager with over six years of experience, I specialize in generating qualified leads and scaling demand generation programs within the B2B SaaS and IT services sectors. My proven track record includes executing technically-focused campaigns for project-based and managed services offerings, where I adeptly integrate CRM strategy, ABM execution, SEO, email, and paid media to drive pipeline growth.
Throughout my career, I have demonstrated my ability to align MQL/SQL definitions and enhance campaign performance through data-driven insights. At Rakuten Rewards, I designed and launched self-service ABM dashboards that significantly improved pipeline efficiency and reduced ad-hoc data requests. My collaborative approach with cross-functional teams has led to measurable increases in marketing ROI and subscriber conversion rates, showcasing my commitment to optimizing marketing strategies for maximum impact.
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Work history, roles, and key accomplishments
Rakuten Rewards
Nov 2022 - Jan 2025 (2 years 2 months)
Designed and launched self-service ABM dashboards in Tableau/Snowflake to monitor campaign performance, tracking CAC and conversion metrics. Collaborated with cross-functional teams to refine MQL/SQL definitions and align KPIs, leading to a 12% increase in marketing ROI. Executed A/B tests and built campaign attribution models to visualize pipeline velocity and optimize marketing spend.
Volvo Group
Mar 2020 - Nov 2022 (2 years 8 months)
Developed machine learning models in Python for customer segmentation, enhancing targeted campaign strategies. Led SQL-based cohort analysis in Snowflake, reducing churn by 17%. Created interactive dashboards in Looker and Power BI to visualize campaign performance and improve marketing insights.
Roland Berger
Jun 2017 - Dec 2017 (6 months)
Conducted exploratory data analysis to uncover seasonal trends in the travel sector, informing promotional strategies. Built Looker dashboards to visualize retention metrics, contributing to a 12% lift in feature engagement.
Degrees, certifications, and relevant coursework
Bachelor of Commerce, Finance
2014 - 2018
Bachelor of Commerce in Finance, focusing on financial principles, investment strategies, and market analysis. Developed skills in financial modeling, data analysis, and strategic decision-making.
Software and tools used professionally
You can contact Shihao and 90k+ other talented remote workers on Himalayas.
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