Open to opportunities

Shihao Wang

@shihaowang

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Marketing Manager with 6+ years of experience generating qualified leads.

Canada

Message

What I'm looking for

I am seeking a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth in marketing analytics and strategy.

As a Marketing Manager with over six years of experience, I specialize in generating qualified leads and scaling demand generation programs within the B2B SaaS and IT services sectors. My proven track record includes executing technically-focused campaigns for project-based and managed services offerings, where I adeptly integrate CRM strategy, ABM execution, SEO, email, and paid media to drive pipeline growth.

Throughout my career, I have demonstrated my ability to align MQL/SQL definitions and enhance campaign performance through data-driven insights. At Rakuten Rewards, I designed and launched self-service ABM dashboards that significantly improved pipeline efficiency and reduced ad-hoc data requests. My collaborative approach with cross-functional teams has led to measurable increases in marketing ROI and subscriber conversion rates, showcasing my commitment to optimizing marketing strategies for maximum impact.

Experience

Work history, roles, and key accomplishments

Current

Senior Business Analyst

Current

Rakuten Rewards

Nov 2022 - Jan 2025 (2 years 2 months)

Designed and launched self-service ABM dashboards in Tableau/Snowflake to monitor campaign performance, tracking CAC and conversion metrics. Collaborated with cross-functional teams to refine MQL/SQL definitions and align KPIs, leading to a 12% increase in marketing ROI. Executed A/B tests and built campaign attribution models to visualize pipeline velocity and optimize marketing spend.

Tableau Snowflake SQL Campaign Execution A B Testing Cross Functional Collaboration Customer Segmentation

Data Analyst

Volvo Group

Mar 2020 - Nov 2022 (2 years 8 months)

Developed machine learning models in Python for customer segmentation, enhancing targeted campaign strategies. Led SQL-based cohort analysis in Snowflake, reducing churn by 17%. Created interactive dashboards in Looker and Power BI to visualize campaign performance and improve marketing insights.

Python SQL Machine Learning Snowflake Looker Power BI Customer Segmentation Campaign Analysis

Data Analyst Intern

Roland Berger

Jun 2017 - Dec 2017 (6 months)

Conducted exploratory data analysis to uncover seasonal trends in the travel sector, informing promotional strategies. Built Looker dashboards to visualize retention metrics, contributing to a 12% lift in feature engagement.

Looker BigQuery Data Visualization Retention Dashboards

Education

Degrees, certifications, and relevant coursework

University of Alberta

Bachelor of Commerce, Finance

2014 - 2018

Bachelor of Commerce in Finance, focusing on financial principles, investment strategies, and market analysis. Developed skills in financial modeling, data analysis, and strategic decision-making.