Kiranbir Ghotra

Developed and led multi-channel marketing campaigns that enhanced brand awareness, drove engagement, and contributed to business growth. Configured and designed Adobe Campaign to meet customer business needs by understanding their database architecture and setting up ETL and data flows.

Contributed to campaign and interaction ideation sessions, providing guidance by championing the enterprise customer and providing data insights that support targeting suggestions. Developed and enhanced automated multi-channel campaign standards and processes for email strategy and optimization methodology.

Collaborated with product managers, software developers, analysts, and business officers to ensure the successful execution of sales strategies. Managed and drove ideation sessions, design, development, and execution of quality campaigns and notifications in an Agile environment.

Supported the development and documentation of campaigns from legacy systems to new environments. Implemented and maintained integrations between Unica and other business systems.

Worked closely with personnel and business partners to identify and maximize opportunities to use information and technology to improve product, service, and program business processes. Wrote and maintained Oracle PL/SQL scripts and procedures for data management processes supporting campaign management within Unica.

Studied Electronic Instrumentation and Control Engineering, gaining foundational knowledge in engineering principles and their applications. Developed skills in various aspects of electronic systems and control mechanisms.