Samruddhi Mule

Lead paid acquisition strategy across Google Ads and Microsoft Advertising, managing six-figure monthly budgets and optimising against MQL, QAL, activation and ARR outcomes. Built full-funnel acquisition measurement across HubSpot, GA4, GTM, Zapier and ad platforms.

Rebuilt Microsoft/Bing Ads campaigns from scratch, improving Enterprise Leads-to-MQL conversion from 15.2% to 37.2% within five months. Configured HubSpot, Zapier and ad-platform feedback loops for offline conversion uploads.

Managed Amazon PPC and keyword optimisation for UK audiences, improving ROI by 20% and increasing engagement by 30%. Analysed search terms and product-page conversion indicators to improve budget allocation.

Directed cross-channel media plans across programmatic, social and OTT for enterprise clients, increasing brand reach by 57% through DV360 and Meta-led activation. Managed high-budget campaigns with KPI and stakeholder reporting discipline.

Scaled Google Ads PPC campaigns across B2B and B2C client accounts, increasing account value by 40% through structured optimisation and bid management. Improved lead generation by 15% and reduced SEM costs by 10%.

Managed Google Ads and Bing Ads PPC campaigns across local and enterprise client accounts, improving acquisition efficiency through keyword targeting and bid strategy optimisation.

Managed Google Ads and Bing Ads PPC campaigns, reducing CPC by 15% through disciplined targeting and budget allocation. Supported campaign reporting and performance analysis across multiple accounts.

Active Google Ads Certification covering Search, Display, and AI in Shopping ads.

Completed an MSc in Business Intelligence & Digital Marketing at Brunel University London in 2024.

Completed a BSc in Information Technology at the University of Mumbai in 2015.