Open to opportunities

Samreen Pall

@samreenpall

Message

Strategic Content Head and Brand Strategist driving engagement and growth.

India

Message

What I'm looking for

I seek a senior content/brand role where I can lead strategy, mentor teams, drive measurable engagement growth, and work on multi-channel storytelling in a collaborative, growth-focused environment.

I am a Strategic Content Head and Brand Strategist with seven years of experience in brand storytelling, content strategy, and digital community building across automotive, real estate, hospitality, fintech, and media sectors.

I have designed and executed content strategies that drove 30% engagement growth and 25% improved brand sentiment at CNN-News18, and previously scaled social engagement by 40% at Droom through community-driven campaigns and influencer collaborations.

My strengths include multi-brand social media management, real-time event coverage, organic brand growth, analytics-driven campaigns, and team leadership; I also streamlined editorial workflows to reduce approval time by 20% and improve content quality by 25%.

I complement strategic work with hands-on skills in tools like Google Analytics, WordPress, Hootsuite, Canva, Microsoft Dynamics 365, Adobe Premiere Pro, and AI-driven tools, and I take freelance briefs delivering social strategies and website copy for real estate and hospitality clients.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Editor

Current

CNN-News18

Mar 2023 - Present (2 years 7 months)

Designed and executed content strategies for the Auto vertical, boosting engagement by 30% and brand sentiment by 25%; streamlined editorial workflows to reduce approval time by 20% and improve content quality by 25%.

Content Strategy Social Media Analytics Community Engagement Live Event Coverage

Senior Lead - Content

Droom

Jan 2020 - Nov 2022 (2 years 10 months)

Scaled social media engagement by 40% and reach by 35% through community-driven campaigns and influencer collaborations; improved media visibility by 50% and optimized campaigns using Google Analytics.

Social Media Strategy Influencer Marketing Campaign Optimization Google Analytics Performance Tracking

Brand Strategist

OYO Rooms

Jun 2019 - Jan 2020 (7 months)

Built weekly social media calendars and cohesive storytelling that improved engagement by 30% and shareability by 20%, collaborating with design and PR for integrated campaigns.

Brand Strategy Social Media Management Storytelling Cross Functional Collaboration Campaign Planning Email Newsletter Content Performance Metrics

Brand & Content Executive

BookMyForex

Oct 2017 - Jun 2019 (1 year 8 months)

Increased customer acquisition by 30% via referral and email campaigns and improved CTR by 15% through A/B tested email marketing programs; enhanced brand reputation by 20% via review management.

Email Marketing Referral Programs A B Testing Reputation Management Content Writing Customer Acquisition CTR Optimization Analytics

Key Account Manager

Quikr India

May 2017 - Oct 2017 (5 months)

Increased client engagement by 40% through targeted campaigns and improved campaign success rates by 25% via coordination with operations and marketing teams.

Account Management Client Engagement Cross Functional Communication Performance Tracking