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Muskan Mor

@muskanmor

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Marketing strategist and copywriter driving brand growth through social and content strategies.

India

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What I'm looking for

I seek a collaborative role where I can lead social and content strategy, drive measurable growth, mentor a team, and work on integrated campaigns that boost brand awareness and revenue.

I am a marketing strategist and copywriter with 6+ years of experience across social media marketing, content marketing, email marketing, moment marketing, and client servicing. I have consistently driven sales and increased brand awareness for small-business clients through targeted campaigns and measurable performance improvements.

In agency and in-house roles I have developed and executed social strategies, managed content calendars, led teams, collaborated with designers and influencers, and optimized paid campaigns—helping a prior employer increase revenue by 60%. I produce ad copy, website content, email and WhatsApp campaigns, and short-form video concepts that boost engagement and conversions.

I stay current with platform trends and analytics to refine strategy, conduct competitor and audience research, and deliver work that aligns with brand voice and business goals. I bring a collaborative, metrics-driven approach and a track record of tangible results.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Content Manager

Current

Growe

Feb 2024 - Present (2 years)

Developed and executed multi-platform social media strategies, managed content creation and paid campaigns, and increased brand awareness through community management and collaboration with designers and partners.

Social Media Strategy Content Creation Community Management Paid Social Analytics Campaign Optimization Cross Functional Collaboration

Social Media & Content Manager

TalentGum

Jan 2022 - Feb 2024 (2 years 1 month)

Led a team of 5 and executed social media and content strategies that contributed to a 60% revenue increase by driving engagement, managing campaigns, and optimizing ad copy and website/email marketing.

Team Leadership Social Media Strategy Content Planning Paid Ads Copywriting Email Marketing Analytics Influencer Marketing

Freelance Media Marketing Strategist

Self Employed

Oct 2020 - Jan 2022 (1 year 3 months)

Delivered marketing collateral and digital campaign strategy for multiple brands (including international clients), optimizing cross-channel performance and improving social engagement and brand awareness.

Digital Marketing Content Strategy Campaign Optimization Client Servicing Copywriting Social Media Analytics

Social Media Executive

Droom

Sep 2019 - Oct 2020 (1 year 1 month)

Executed social media content and community management, produced short-form video and graphics, and optimized content strategy through trend monitoring and performance analysis.

Content Creation Social Media Management Video Editing Community Management Analytics Trend Research