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Fazmeena Faisal

@fazmeenafaisal

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Strategic content strategist driving growth through brand voice and full-funnel content.

India

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What I'm looking for

I seek a collaborative role leading content strategy and brand voice, with ownership of full-funnel content, growth metrics, and cross-functional team leadership.

I am a content strategist with 6+ years building and scaling digital narratives for tech, travel, and lifestyle brands, leading cross-functional teams and defining cohesive brand voice and positioning. I have led content production across website, blog, social, and performance channels and spearheaded company rebranding initiatives including website redesign, logo, and messaging.

I collaborate closely with leadership and stakeholders to align digital strategies with business objectives, and I deliver measurable growth — for example, increasing Instagram followers by 50% through organic tactics and influencer collaborations — while managing SEO-driven content, UX writing, and analytics-informed campaigns.

Experience

Work history, roles, and key accomplishments

Freelance Content Strategist

Freelance

Oct 2024 - Oct 2025 (1 year)

Developed end-to-end branding and digital marketing strategies for hospitality and lifestyle brands, increased Instagram followers by 50% through organic growth and influencer collaborations, and managed OTA listings and B2B visibility partnerships.

Content Strategy Social Media Growth Influencer Marketing Branding Copywriting Canva Figma Analytics

Content Strategist

Aufait Technologies

Mar 2022 - Oct 2024 (2 years 7 months)

Led digital marketing across three business divisions, managed a 7-member content and marketing team, and spearheaded a company-wide rebrand including website redesign, positioning, logo, and messaging to improve brand visibility.

Content Strategy Brand Voice Development SEO Team Leadership Content Social Media Analytics

Content Writer

Global Media Insight

Jul 2020 - Mar 2022 (1 year 8 months)

Created SEO-optimized web pages, blogs, and guest posts to boost organic visibility and developed long-form content and marketing copy in collaboration with SEO and design teams to improve content quality and brand consistency.

seo writing Content Creation Copywriting Collaboration Social Media Support Analytics