Open to opportunities

Oishi Chatterjee

@oishichatterjee

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Experienced content and social media marketing leader driving engagement and brand storytelling.

India

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What I'm looking for

I seek a role leading content and social strategy in a collaborative, innovation-driven team where I can scale engagement, mentor peers, and drive measurable brand growth.

I am an accomplished content strategist and social media marketing professional with 8+ years of experience building data-driven campaigns, influencer programs, and multilingual community initiatives for B2B and B2C brands. I blend creative storytelling with analytics to boost visibility and engagement.

I've led cross-functional teams and end-to-end campaign execution at companies including Techugo, UP Zurich, Emami, Indus Net Technologies, and Affle, delivering measurable growth such as 30% community engagement increases and 20% organic traffic gains. I specialize in influencer marketing, event content, and content repurposing across blogs, email, and social assets.

Returning from a planned maternity break in June 2025, I hold a Postgraduate Diploma in International Marketing Management and bring renewed drive for digital innovation, brand storytelling, and scalable content strategies that align with business goals.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Techugo

Jun 2025 - Present (5 months)

Leading content and social initiatives, developing thought leadership assets, and optimizing multi-channel campaign performance to increase brand visibility and engagement.

Content Strategy Social Media Management Content Repurposing Analytics Editorial Calendar Video Content

Marketing Manager

UP Zurich – Mental Wellness Community

Mar 2022 - Apr 2025 (3 years 1 month)

Managed digital community and content strategy, driving a 30% increase in engagement and delivering data-driven insights to strengthen audience loyalty.

Community Management Content Strategy Analytics Research Presentation Social Media

Senior Content Executive

Emami

Aug 2018 - Sep 2020 (2 years 1 month)

Led content marketing for skin, health, and haircare brands, boosting organic traffic by 20% and implementing brand advocacy programs across digital channels.

Content Marketing SEO Team Management Influencer Marketing Organic Growth

Content & Media Executive

Indus Net Technologies

Nov 2017 - Aug 2018 (9 months)

Produced influencer-driven thought leadership and moderated social campaigns, increasing engagement and driving lead growth for digital services.

Thought Leadership Social Media Management Community Engagement Outreach Content Promotion Event Coordination

Senior Executive

Affle

Jul 2015 - Sep 2017 (2 years 2 months)

Developed and executed content and digital strategies to grow brand presence, contributing to a 10% visibility increase and higher platform sales at events.

Digital Marketing Content Strategy Social Media Campaign Management Event Amplification Blog Creation Analytics

Education

Degrees, certifications, and relevant coursework

Swiss School of Business and Management, Geneva

Postgraduate Diploma, International Marketing Management

Certified Postgraduate in International Marketing Management completed in 2025, focusing on international marketing strategy and digital brand management.

West Bengal University of Technology

Bachelor of Technology, Information Technology

Bachelor of Technology in Information Technology completed in 2013 with focus on software and IT fundamentals relevant to digital marketing technologies.