abhishek tiwari

Leveraged 15 years of content strategy experience to drive impactful brand storytelling and implement global content initiatives across diverse industries. Strategized and executed integrated communication plans for 10+ client brands, leading a team of copywriters to develop brand-level content activations. Drove high-performing social media campaigns and conceptualized engaging content properties

Oversaw end-to-end content operations, ensuring consistent brand messaging across digital platforms and sales collateral. Managed a diverse team of in-house writers and freelancers to deliver high-quality, B2B-focused content campaigns and digital experiences. Conceptualized and executed in-house content properties, including podcasts and webinars, enhancing narrative development and thought leade

Developed and executed content and communication strategies for B2B and B2C brands, leading integrated campaigns, content ecosystems, and social media strategies. Crafted social posts, video scripts, and blogs to enhance brand presence while providing creative direction and content strategy for campaigns. Managed client relationships and account operations, including ideation for client pitches an

Researched, wrote, edited, and proofread content for websites, product landing pages, marketing collateral, emails, and press releases targeting a U.S. audience. Developed engaging brand communication across channels, ensuring consistency in tone and messaging. Collaborated with product, marketing, and editorial teams to ensure content accuracy, alignment with brand goals, and timely delivery.

Led content creation and editorial strategy for the Lybrate Blog, including writing and editing health news articles and doctor-authored posts. Created engaging health quizzes and developed content for video health tips and infographics to simplify complex medical topics. Managed and curated content for official Tumblr and Pinterest accounts, aligning with brand voice and audience interests.

Owned end-to-end content development for Intellogist.com and the Intellogist Blog, ensuring all information was current, accurate, and strategically aligned. Authored detailed comparative reports on IP search tools, evaluating features, usability, and performance. Monitored industry news and built relationships with vendors and influencers to gather insights and support content credibility.

Wrote and edited high-quality ad copy for Google and Bing campaigns targeting U.S. audiences, consistently recognized for accuracy and productivity. Managed SEM campaigns, monitored performance metrics, and optimized ads based on detailed reporting. Co-founded Shopzilla's first U.S. copy QA team, creating guidelines to ensure ad copy met top-tier quality standards and providing mentorship to write

Covered global tech news for UK-based ITProPortal.com, specializing in product launches, M&A activity, and industry developments. Wrote in-depth reviews of apps across Android and iOS platforms, as well as security software for Mac and Windows. Led a team of 5 junior content writers for international tech writing projects, ensuring quality and editorial alignment.

Studied Business Administration at Guru Gobind Singh Indraprastha University, focusing on core business principles and practices. Gained foundational knowledge in management, finance, and marketing.

Completed studies in Commerce with Maths at Delhi Public School, Vasant Kunj. Developed a strong academic foundation in commerce-related subjects and mathematics.