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Nishtha Sidhu

@nishthasidhu

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Creative digital marketing professional with expertise in social media strategy.

India

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a curious and creative digital marketing professional with extensive experience in managing social media for major brands across various industries, including education, real estate, and finance. My journey has taken me from being a Social Media Executive to a Content Marketing Lead, where I have honed my skills in developing effective social media strategies and creating engaging content that resonates with audiences.

One of my proudest achievements was accelerating the Instagram following of Amazon Westland Books from 13,000 to 44,000 in less than two years without any ad spend. I have a proven track record of driving significant growth in brand awareness and engagement through innovative content and strategic planning. My ability to build strong client relationships and deliver exceptional customer service has been a cornerstone of my success in this field.

Throughout my career, I have collaborated with diverse teams and stakeholders, ensuring that brand messaging is consistent and impactful. I am passionate about leveraging data-driven insights to optimize social media performance and enhance brand visibility. I am now looking to bring my expertise to a dynamic organization that values creativity and innovation.

Experience

Work history, roles, and key accomplishments

Content Marketing Lead

Traact Inc.

Sep 2022 - Apr 2025 (2 years 7 months)

Worked closely with the CEO and COO on strategic brand positioning, messaging, and content direction aligned with business goals. Managed website content and social media strategy, including scheduling, engagement, and analytics, driving ~180% website hits over a span of 2 and a half years.

Content Marketing Positioning)SEO Social Media Strategy Digital Advertising SaaS

Manager - Digital Media

AvianWE Media

Mar 2021 - Aug 2022 (1 year 5 months)

Led as the key point of contact for multiple client accounts, liaising with copywriters, designers, and video editors to develop and deliver 100+ creatives monthly. Boosted omnichannel following to peak at 132% growth within one and a half years, representing a massive increase in brand awareness and generated an average of 250K+ monthly impressions.

Client Relationship Management Content Creation Brand Awareness

Assistant Manager

AGL - Hakuhodo

Oct 2019 - Jan 2021 (1 year 3 months)

Increased quality and quantity of all responsibilities and deliverables for the social media team. Mentored interns and full-time employees with weekly 1:1s, daily on-the-job training, and monitoring KPIs.

Social Media Management Team Leadership Content Marketing Campaign Strategy KPIs

Senior Executive

AGL - Hakuhodo

Nov 2018 - Oct 2019 (11 months)

Increased follower growth on Instagram for Amazon Westland Books from 13k to 44k in a span of 2 years without any paid promotions. Managed clients’ social media accounts by collaborating with internal teams and external stakeholders for designs, feedback and speedy delivery digital assets.

Social Media Strategy Content Planning Instagram Growth Digital Asset Management Sprinklr Meltwater

Social Media Executive

OMLogic Pvt. Ltd.

Aug 2017 - Jul 2018 (11 months)

Managed social media accounts for brands like Nasscom Events, Nasscom 10k Startups, Pogo, and Ponty Chadha Foundation. Did copywriting for ads and social media creatives and content writing for blogs.

Social Media Management Copywriting Content Writing Brand Management Digital Marketing

Social Media Executive

Publicis Beehive

Aug 2016 - Jul 2017 (11 months)

Managed social media accounts for PM Ujjwala Yojana and then Petroleum Minister, Mr. Dharmendra Pradhan. Took care of creatives and copywriting for the accounts and assisted the team in event management.

Social Media Management Copywriting Event Management Public Relations

Education

Degrees, certifications, and relevant coursework

Amity University, Noida

MBA, Marketing

Completed a Master of Business Administration with a specialization in Marketing. The program provided a comprehensive understanding of marketing strategies and business management principles.