Deepika User
@deepikauser3
Digital marketer and brand strategist driving growth through data-led content and storytelling.
What I'm looking for
I am a strategic and creative marketing professional with 5+ years of experience in brand communication, digital marketing, and content strategy. I combine creativity with analytics to build SEO-driven content, social campaigns, and conversion-focused assets that improve visibility and engagement.
I have led end-to-end content strategies for B2B and B2C audiences, produced research-backed blogs, whitepapers and campaign collateral, and collaborated cross-functionally to ensure brand consistency. I measure and optimize performance using tools like Google Analytics and SEMrush to deliver measurable marketing growth.
Experience
Work history, roles, and key accomplishments
Senior Content Writer
P&S Intelligence
Jun 2022 - Dec 2023 (1 year 6 months)
Created research-backed marketing content (blogs, whitepapers, press releases) and SEO-driven strategies to boost organic traffic and translate market intelligence into engaging narratives.
Content Developer
Careers360
Jan 2020 - May 2023 (3 years 4 months)
Produced SEO-optimized educational content across blogs, landing pages and video scripts, supervised external writers, and collaborated with product teams to deliver conversion-focused campaign content.
Senior Content Writer
Hytech Professionals
Feb 2022 - Jul 2022 (5 months)
Developed and executed end-to-end content strategies for B2B platforms (MapleLMS, mElimu), producing blogs, newsletters, emailers and social content that improved digital visibility and webinar engagement.
Freelance Content Writer
Freelance Projects
Oct 2019 - Dec 2019 (2 months)
Delivered SEO-optimized content, storyboards and scripts for short-term client projects, improving engagement and supporting video production efforts.
Production Executive
Zee Media Corporation Ltd.
Jul 2018 - Sep 2019 (1 year 2 months)
Supported production workflows for broadcast content, contributing to scripting and execution across programs and receiving recognition for content quality.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Technology Delhi
Executive Certification, Brand Management
Executive Certification in Brand Management completed at IIT Delhi in 2025 focusing on brand strategy and management practices.
DIDM P&S Intelligence
Diploma, Digital Marketing
Diploma in Digital Marketing completed in 2025 covering digital marketing strategies and tools.
Zee Institute of Media Arts
Diploma, Broadcast Journalism
Diploma in Broadcast Journalism completed in 2019 focused on broadcast media skills and production.
Guru Gobind Singh Indraprastha University
Bachelor of Arts, Journalism & Mass Communication
Bachelor of Arts in Journalism & Mass Communication completed in 2018 with study emphasis on journalism and mass communication.
Availability
Location
Authorized to work in
Website
halfpotato.comSocial media
Job categories
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