Currently focused on bringing my storytelling instincts and systems-thinking to organizations where marketing can drive real impact, whether that's scaling a growing SaaS platform or supporting a mission-driven education, healthcare, or nonprofit team.
Sammi Wong
@sammiwong
Senior B2B SaaS content marketing manager focused on content strategy, marketing ops, and lifecycle growth.
What I'm looking for
A dedicated storyteller and visual learner since I was a kid, my love for creating narratives led me to a design education — and eventually, my 5+ year career in B2B SaaS content marketing. I specialize in content marketing, marketing operations, and product & lifecycle marketing, where my focus remains the same: understanding an audience, then building something (content, systems, campaigns) that actually connects with them.
I own marketing initiatives end-to-end, from strategy and planning to execution and reporting, and partner closely with product, sales, and customer success teams to build content, sales enablement assets, and go-to-market resources that drive growth. Recent impact includes a ~19% lift in MQL-to-paid conversion rate through content strategies at scale and building 20+ AI-powered workflows that saved over 10 hours of busywork per week.
My design background (and love for a well-structured plot) shows up in how I approach marketing: I think in systems and user journeys, not just a single process or piece of content, which is why I’m as passionate about the operational side of content as much as the creative side.
Currently focused on bringing that same storytelling instinct and systems-thinking to organizations where marketing can drive real impact, whether that's scaling a growing SaaS platform or supporting a mission-driven education, healthcare, or nonprofit team.
Experience
Work history, roles, and key accomplishments
Senior Content Marketing Manager
Stamped
Oct 2024 - Jun 2026 (1 year 8 months)
Led end-to-end content strategy and marketing operations for Stamped’s reviews, loyalty, and lifecycle platform, driving lead generation and user retention. Owned content strategy and operations across product marketing, enablement, customer marketing, and partner initiatives, including a ~19% MQL to paid conversion rate and 12% CVR on a feature enablement flow.
Content Specialist
Stamped
Feb 2023 - Sep 2024 (1 year 7 months)
Managed Stamped’s content strategy and content calendar, developing downloadable resources, blog articles, and case studies. Owned customer newsletter content, led video content strategy, built landing pages for sales/partnerships/success, and collaborated on branding/ICP updates, partner initiatives, and a help center redesign.
Digital Marketing Specialist
3 Tier Logic
Jul 2022 - Jan 2023 (6 months)
Managed SEO, email, and automation initiatives for 3 Tier Logic’s PLATFORM³ consumer-engagement suite. Authored SEO content, A/B tested monthly newsletters, ran a Google Ads campaign, built site automations to increase newsletter registrations, and produced MQL-focused sales and gated-content assets including case studies and animated explainers.
Junior Marketing Coordinator
3 Tier Logic
Sep 2021 - Jun 2022 (9 months)
Published SEO blog content and supported monthly email newsletter execution for clients and prospects. Created sales enablement collateral (case studies, use case decks, infographics and gated content) and produced animated video for MQL generation while tracking marketing data to identify opportunities and trends.
Digital Marketing Manager
GetSet
Oct 2021 - May 2022 (7 months)
Planned and executed GetSet marketing efforts, increasing content reach and interactions and producing biweekly SEO blog content on mentorship and professional development. Developed email newsletters with strong open rates, created animated video for YouTube and Instagram Reels, redesigned the website and built automation flows, and researched marketing strategies for lead generation and customer acquisition.
Sales And Marketing Intern
GetSet
Apr 2021 - Sep 2021 (5 months)
Planned and executed GetSet company marketing efforts, including biweekly email newsletters and biweekly SEO blog content about mentorship and professional development. Created animated video for YouTube and Instagram Reels and developed marketing materials and promotional campaigns for webinars and online events.
• Published SEO blog content about pop culture and lifestyle on a biweekly basis
Health and well-being
Career Break
May 2020 - Jan 2021 (8 months)
Career break focused on health and well-being.
• Transferred and restructured two WordPress-based websites over the course of a month
• Executed social drip campaigns for existing blog content, increasing post frequency by ~250%
• Designed email marketing campaigns, streamlined email marketing funnels and automations
• Researched and wrote client ad copy for Google, Facebook, and Instagram ads
• Developed SEO copy and landing pages for client websites
• Executed social drip campaigns for existing blog content
• Designed email marketing campaigns, streamlined email marketing funnels and automations
• Assisted the design team with forecasting, color stories, line sheets, and specifications
• Assisted the marketing team with research, graphics, content creation, and photoshoots
• Provided administrative assistance via data entry, client correspondence, and order fulfillment
• Assisted customers with products; completed transactions using POS system
• Organized products; maintained cleanliness and appearance of the store
• Managed social media accounts, including Facebook, Twitter, and Pinterest
• Folded, sorted, and price-checked products
• Maintained and organized stock, helped customers, and assisted floaters with stock
• Packed, stored, and labelled products
• Folded, sorted, and price-checked clothes
• Maintained and organized stock, helped customers, and assisted floaters with stock
Education
Degrees, certifications, and relevant coursework
Kwantlen Polytechnic University
Diploma, Business/Commerce, General
2018 - 2019
Grade: 4.26
Earned a Diploma in Business/Commerce (General) at Kwantlen Polytechnic University from 2018 to 2019, with a grade of 4.26.
The Wilson School of Design at Kwantlen Polytechnic University
Bachelor's degree, Fashion & Technology
2013 - 2017
Kwantlen Polytechnic University (The Wilson School of Design)
Bachelor's degree, Fashion & Technology
2013 - 2017
Grade: 3.59
Completed a Bachelor's degree in Fashion & Technology at The Wilson School of Design (Kwantlen Polytechnic University) from 2013 to 2017, with a grade of 3.59.
J.N. Burnett Secondary
High School Diploma
2008 - 2013
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
sammiywong.my.canva.siteSalary expectations
Social media
Job categories
Skills
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