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Erin McClary

@erinmcclary

Marketing Production Manager at ActiveState Software building content operations, marketing analytics, and AI-enabled workflows.

Canada

Message

At ActiveState Software, I own content operations and distribution for a thought leadership program spanning executive, product, and engineering contributors. I built marketing analytics infrastructure, including a cross-channel tracker and GA4 attribution framework, and designed AI workflows for content digests, approval alerts, and Reddit response drafting.

Previously, at Windsor Cancer Centre Foundation, I led digital marketing and eCommerce initiatives across social, web, and email. My data-informed content work increased Instagram reach by 81%, and an eCommerce overhaul contributed to more than $14,000 in merchandise sales.

Experience

Work history, roles, and key accomplishments

Current

Marketing Production Manager

Current

ActiveState Software

Jan 2026 - Present (9 months)

Owns content operations and distribution for a multi-byline thought leadership program. Built marketing analytics infrastructure and launched new channels including TikTok and Reddit GEO programs.

Content Operations LinkedIn TikTok Reddit Medium GA4 UTM tracking Claude Workflow Automation Slack SEO Analytics

Marketing Specialist

Windsor Cancer Centre Foundation

Jan 2024 - Jan 2026 (2 years)

Led digital marketing, communications, and eCommerce strategy across social media, web, email, and online merchandise. Drove measurable growth through data-informed content strategies and owned the Shopify storefront.

Digital Marketing Social Media Email Marketing Shopify Ecommerce Analytics Content Strategy Instagram Facebook

Communications Lead

Canadian Cancer Society

Jan 2024 - Dec 2024 (11 months)

Developed and executed the local marketing and communications plan for CIBC Run for the Cure across digital, social, and media channels, aligned with national brand guidelines.

Marketing Communications Social Media Digital Marketing Brand Guidelines

Graduate Teaching Assistant

University of Windsor

Jan 2023 - Dec 2024 (1 year 11 months)

Supported instruction through grading, feedback, and student support within departmental guidelines and timelines.

Grading Feedback Student Support Communication Skills

Marketing Coordinator

Mainstream Marketing

Jan 2022 - Dec 2023 (1 year 11 months)

Created written and video content for client websites and social channels, supported keyword-driven SEO and email automation workflows, and contributed to B2B and B2C initiatives.

Content Creation SEO Email Automation B2B Marketing B2C Marketing Social Media

Communications Coordinator

Saint Elizabeth Foundation

Jan 2022 - Dec 2023 (1 year 11 months)

Supported content development, internal communications, social media, and community awareness.

Content Development Internal Communications Social Media Community Awareness

Education

Degrees, certifications, and relevant coursework

University of Windsor

Master of Arts, Communication, Media, and Digital Culture

Master of Arts in Communication, Media, and Digital Culture. Major research project on industry perceptions of diversity, inclusion, and brand activism.