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Sam HortonSH
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Sam Horton

@samhorton

I build paid acquisition funnels and automation systems that drive pipeline and revenue.

United Kingdom
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What I'm looking for

I'm seeking an employed role where I can use paid media, funnel strategy, sales, and automation to drive pipeline and revenue for a high-growth business.

I run a solo marketing consultancy where I source, pitch, close, and retain clients while delivering paid acquisition, appointment funnels, CRM workflows, and lead nurturing systems.

Previously, at Full Scale Digital and Digital Surfer, I managed Google and Meta campaigns for client portfolios, translated performance data into commercial recommendations, and adapted strategies to meet performance targets. I also wrote ad copy, built landing pages, managed budgets, and improved CTR, Quality Score, and conversion rates.

My work combines hands-on growth delivery with commercial sales experience. I have managed full B2B sales cycles, converted inbound Google Ads leads, cold-called new prospects, and sold in FCA-regulated environments.

I use GoHighLevel, n8n, Claude AI, Google Analytics, and Google Tag Manager to build practical systems that reduce manual work and turn paid traffic into qualified opportunities.

Experience

Work history, roles, and key accomplishments

SE
Current

Freelance Marketing Consultant

Self Employed

Mar 2025 - Present (1 year 6 months)

Independently sourced and closed new clients through direct outreach, referrals, and LinkedIn, managing the full sales cycle. Built and managed paid acquisition campaigns across Meta and Google, and designed landing pages and CRM workflows in GoHighLevel.

Education

Degrees, certifications, and relevant coursework

BC

Bournemouth and Poole College

Higher National Diploma, Graphic Design

2012 - 2015

Pursued an HND in Graphic Design, developing skills in visual communication and design.

University for the Creative Arts logoUA

University for the Creative Arts

Foundation Degree, Graphic Design

2011 - 2012

Completed a Foundation Degree in Graphic Design, building a strong foundation in design principles.

FC

Farnham College

A Levels, Graphic Design

2008 - 2011

Completed A Levels in Graphic Design, ICT, Photography, and Performing Arts.

WS

Weydon School

GCSEs, General Studies

2003 - 2008

Completed GCSEs in Maths, English, and Science.

Tech stack

Software and tools used professionally

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