Sam Horton
@samhorton
I build paid acquisition funnels and automation systems that drive pipeline and revenue.
What I'm looking for
I run a solo marketing consultancy where I source, pitch, close, and retain clients while delivering paid acquisition, appointment funnels, CRM workflows, and lead nurturing systems.
Previously, at Full Scale Digital and Digital Surfer, I managed Google and Meta campaigns for client portfolios, translated performance data into commercial recommendations, and adapted strategies to meet performance targets. I also wrote ad copy, built landing pages, managed budgets, and improved CTR, Quality Score, and conversion rates.
My work combines hands-on growth delivery with commercial sales experience. I have managed full B2B sales cycles, converted inbound Google Ads leads, cold-called new prospects, and sold in FCA-regulated environments.
I use GoHighLevel, n8n, Claude AI, Google Analytics, and Google Tag Manager to build practical systems that reduce manual work and turn paid traffic into qualified opportunities.
Experience
Work history, roles, and key accomplishments
Freelance Marketing Consultant
Self Employed
Mar 2025 - Present (1 year 6 months)
Independently sourced and closed new clients through direct outreach, referrals, and LinkedIn, managing the full sales cycle. Built and managed paid acquisition campaigns across Meta and Google, and designed landing pages and CRM workflows in GoHighLevel.
Education
Degrees, certifications, and relevant coursework
Bournemouth and Poole College
Higher National Diploma, Graphic Design
2012 - 2015
Pursued an HND in Graphic Design, developing skills in visual communication and design.
University for the Creative Arts
Foundation Degree, Graphic Design
2011 - 2012
Completed a Foundation Degree in Graphic Design, building a strong foundation in design principles.
Farnham College
A Levels, Graphic Design
2008 - 2011
Completed A Levels in Graphic Design, ICT, Photography, and Performing Arts.
Weydon School
GCSEs, General Studies
2003 - 2008
Completed GCSEs in Maths, English, and Science.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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