Open to opportunities

Nikoleta Anagnosti

@nikoletaanagnosti

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Junior-to-mid marketing professional specializing in content, campaigns, and marketing automation.

United Kingdom

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What I'm looking for

I’m looking for a role where I can own end-to-end campaigns—content, automation, and reporting—while collaborating with senior stakeholders and building measurable growth across B2B/B2C channels.

I’m a junior-to-mid digital marketing and brand strategy professional who thrives on end-to-end campaign ownership. I build from strategy through execution—combining content, automation, and reporting—while keeping stakeholders aligned. I’ve worked across B2B and B2C environments, including a cybersecurity scaleup and coaching businesses.

As a sole marketing consultant, I designed multi-channel campaigns across social media, email, and community channels. I use paid social and organic content together, and I’ve built automation workflows from scratch with Mailchimp and ManyChat. I’m currently implementing HighLevel CRM end-to-end and introducing SMS/text campaigns as an additional channel.

I plan, build and host webinars with 160+ live attendees, and I facilitate group coaching sessions of 15–20 participants. I track performance and present insights using GA4 and Meta Business Suite, translating results into clear quarterly recommendations for clients.

Earlier, I managed multiple Mailchimp accounts simultaneously, delivered performance reporting, and supported rebranding projects with messaging and campaign alignment.

Experience

Work history, roles, and key accomplishments

Current

Freelance Digital Marketing Consultant

Current

2 Coaching Businesses

Oct 2024 - Present (1 year 6 months)

Owned end-to-end digital strategy for two German-based coaching businesses, building multi-channel campaigns across organic/social, paid Meta, and email automation. Implemented CRM and SMS campaigns, created revenue-focused lead magnets, and ran 160+ attendee webinars while reporting performance with GA4 and Meta Business Suite.

Email Automation Mailchimp Meta Business Suite

Sales Associate & Supervisor

Vivienne Westwood

Dec 2024 - Apr 2025 (4 months)

Managed VIP client relationships with premium positioning for high-value international buyers, focusing on repeat purchase. Supervised team members to meet monthly sales KPIs while upholding brand standards, using luxury buyer behavior insights to guide client communications and product recommendations.

Team Supervision Sales KPIs Customer Relationship Management Product Recommendations

Marketing Associate

RMA Digital Ltd

Aug 2023 - Jul 2024 (11 months)

Managed social media content and email campaigns for a portfolio of SME clients, maintaining brand-consistent messaging tailored to each audience. Produced monthly/quarterly performance reports and supported rebranding and relaunch campaigns while maintaining internal documentation for stakeholders.

Brand storytelling performance reporting Rebranding Support Client Account Management Campaign Analysis

Marketing Assistant

Garrison

Sep 2022 - Jul 2023 (10 months)

Supported B2B cybersecurity go-to-market by coordinating social and email campaigns targeting enterprise clients. Planned and executed end-to-end VIP marketing events, including leading 3 events across UK and US time zones, and delivered market audits and senior-facing proposals.

B2B Marketing Competitive Research Market Audits Cross Time Zone Execution

Self-Employed Business Owner

Service Business

Jul 2016 - Aug 2020 (4 years 1 month)

Founded and ran a small service business with two part-time employees, handling client management, scheduling, financial oversight, and daily operations. Built business and digital marketing capability through self-directed training that informed the decision to return to higher education.

Client Management Business Operations Scheduling Team Leadership Service Delivery Customer Service Process Management Business Management

Education

Degrees, certifications, and relevant coursework

Nottingham Trent University

BSc (Hons) Business Management & Marketing, Business Management & Marketing

2021 - 2025

Grade: 2:1

Completed a BSc (Hons) in Business Management & Marketing (2:1). Final-year consultancy project developed a go-to-market strategy for a B2B consultancy serving SMEs, with studies paused in 2022–23 to pursue professional experience.