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Samantha Austin

@samanthaaustin

Competitive intelligence manager at Austin Insight Group who established IDEXX’s veterinary software intelligence program.

United States

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What I'm looking for

I'm seeking a Senior Competitive Intelligence Manager position at Veeam, where I can bring my competitive and market intelligence skills to support its mission of ensuring data and AI are fully understood, secured, and resilient.

At Austin Insight Group, I established the competitive intelligence program for IDEXX’s veterinary software division, creating a shared engine for win/loss research, pricing, sales enablement, and go-to-market decisions. I also integrated Klue with Gong and Salesforce so sellers could use competitive insights in their daily tools.

At Workhuman, I increased Klue adoption from 52% to 86% and built a churn and renewal program that contributed to a 97% renewal rate in 2024. I also managed a third-party pricing study and presented its findings to executive leadership and the board.

At Domo, I implemented and ran the competitive intelligence program, centralizing analyst reports, customer insights, win/loss analysis, and industry news in dashboards. Earlier, my research at Western Governors University and OC Tanner informed product planning and executive decisions through market analysis and mixed-methods research.

Experience

Work history, roles, and key accomplishments

Current

Owner

Current

Austin Insight Group

Jun 2025 - Present (1 year 4 months)

Helps B2B SaaS companies win competitive deals and sharpen go-to-market decisions through intelligence programs. Manages research partners and cross-functional stakeholders across client engagements.

Competitive Intelligence Win Loss Analysis Market Trends Klue Gong Salesforce Pricing Analysis Go To Market Strategy Research Frameworks AI Tools

Senior Product Marketing Manager, Competitive Intelligence

Workhuman

Jan 2024 - May 2025 (1 year 4 months)

Accelerated Klue adoption to 86% from 52% by implementing win/loss, churn, and competitive intelligence programs. Managed a third-party pricing study and built a churn and renewal program contributing to a 97% renewal rate.

Klue Win Loss Analysis Churn Analysis Competitive Intelligence Pricing Research Survey Design Executive Communication Gartner Peer Insights TrustRadius Capterra

Head of Competitive Intelligence

Domo

Oct 2021 - Jan 2024 (2 years 3 months)

Built and ran Domo's competitive intelligence program single-handedly, centralizing analyst reports and win/loss analysis in Domo dashboards. Briefed executive teams and influenced roadmap decisions with market context.

Competitive Intelligence Win Loss Analysis Domo Dashboarding Competitive Battle Cards Whitepapers Teardown Analysis Forrester Market Analysis

Strategic Research Analyst

Western Governors University

Nov 2019 - Oct 2021 (1 year 11 months)

Introduced data-driven market analysis for new degree and certificate proposals, conducting TAM/SAM/SOM analysis and demand-gap analysis. Developed product-specific market personas to sharpen segmentation.

TAM SAM SOM Analysis BLS Data EMSI Skills Data Market Analysis Persona Development Segmentation Gap Analysis

Senior Research Analyst & Staff Anthropologist

OC Tanner

Mar 2018 - Oct 2019 (1 year 7 months)

Orchestrated a global research initiative for the OC Tanner Global Culture Report, conducting surveys with over 18,000 respondents across 15 countries. Ran the monthly Institute Culture Omnibus and led mixed-methods client culture assessments.

Global Research Survey Design Quantitative Research Qualitative Research Focus Groups Interviewing Executive Presentation Cultural Assessment