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Sakshi Tiwari

@sakshitiwari7

Marketing and outreach professional at La Jolla Playhouse promoting the WOW Festival and coordinating campaigns with UC San Diego.

United States

Message

At La Jolla Playhouse, I serve as the marketing liaison with UC San Diego, coordinating cross-promotional campaigns, communications, and campus events. I also lead outreach and promotion for the WOW Festival, presented in partnership with UCSD.

At New VillageArts, I directed multi-channel campaigns and managed sponsor and partner relationships that contributed 25% of organizational revenue. I also increased social media engagement by 30% through targeted content and paid campaigns.

Earlier, I managed global accounts at DDB Worldwide and led event operations at Wizcraft, including logistics and sponsor activations for the IIFA Awards. I’ve also worked on marketing for The Old Globe’s U.S. premiere of DDLJ: The Musical.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Outreach

Current

La Jolla Playhouse

Jan 2026 - Present (9 months)

Serve as primary marketing liaison between La Jolla Playhouse and UC San Diego, coordinating cross-promotional campaigns and campus events. Lead outreach for the WOW Festival and support budget reconciliation and program operations.

Asana Airtable Salesforce SharePoint Microsoft Office Marketing Campaigns Vendor Management Budget Reconciliation

Manager of Marketing and Engagement

New Village Arts

Jun 2021 - Mar 2023 (1 year 9 months)

Directed multi-channel campaigns and optimized KPI reporting for a theater serving 30,000+ annual attendees. Secured sponsor and partner relationships contributing 25% of organizational revenue and increased social media engagement by 30%.

Email Marketing Social Media Paid Ads Content Strategy KPI Reporting Sponsorship Event Planning

Marketing Manager

DDB Worldwide

Aug 2019 - Oct 2020 (1 year 2 months)

Managed global accounts with budgets up to $10M, including NBA and Marriott product launches. Streamlined project communications and scheduling, reducing delays by 25%.

Account Management Budget Management Project Coordination Client Relations

Marketing Brands & IPs

Wizcraft

Apr 2017 - Jul 2019 (2 years 3 months)

Led operations for the IIFA Awards (800M+ viewers), managing large-scale global event logistics, vendor sourcing, and sponsor activations. Managed budgets and obtained sponsorships for high-impact events.

Event Management Vendor Sourcing Sponsorship Budget Management Logistics

Sr Client Servicing

Goldmine Advertising

Oct 2016 - Mar 2017 (5 months)

Oversaw end-to-end event and campaign execution for major accounts, ensuring schedule adherence, resource allocation, and stakeholder satisfaction.

Client Servicing Event Execution Resource Allocation Stakeholder Management

Marketing Executive

JCKRC

Feb 2015 - Jul 2016 (1 year 5 months)

Launched new products and events, coordinating logistics and vendor engagement, resulting in a 20% market share increase within 6 months.

Product Launch Event Coordination Vendor Management Market Analysis

Education

Degrees, certifications, and relevant coursework

Mumbai University

MBA, Marketing

2013 - 2015

Activities and societies: President of a Rotaract Club under Rotary International from 2014-2015; led community service initiatives and developed leadership skills.

Pursued an MBA in Marketing, serving as President of a Rotaract Club under Rotary International from 2014 to 2015 and leading community service initiatives.