Open to opportunities

Melissa King

@melissaking1

Message

I build integrated marketing campaigns that grow revenue, leads, audiences, and fundraising outcomes.

United States

Message

What I'm looking for

I'm looking to lead integrated, audience-centered marketing that combines brand strategy, creative direction, analytics, and operational rigor to grow revenue, engagement, and mission-driven impact.

I've led integrated marketing across Center for Child Protection, The Driskill, REE Medical, Lucky Feet Shoes, and hospitality, nonprofit, healthcare, retail, and public-sector organizations. My campaigns have supported more than $4 million in fundraising, generated 70% year-over-year lead growth, and increased digital revenue by 50%.

At Center for Child Protection, I developed marketing strategy for four major annual fundraising events, unified messaging across donor engagement and community education, and grew YouTube subscribers by more than 10% in six months. I also built Monday.com workflows for the development team that became an organization-wide model.

I've built marketing functions from the ground up, including REE Medical's first in-house acquisition program and Lucky Feet Shoes' email marketing platform. I use funnel measurement, audience insights, creative direction, and retargeting to connect brand storytelling with measurable business results.

From launching The Driskill Princess Tea Party to directing a 15,000-attendee Marine Corps event, I bring teams, partners, and audiences together around experiences that motivate action.

Experience

Work history, roles, and key accomplishments

Senior Content Marketing Manager

Center for Child Protection

Aug 2023 - Jul 2026 (2 years 11 months)

Architected integrated marketing strategy for four major annual fundraising events, contributing to over $4 million raised. Unified organization-wide content and messaging, and championed a YouTube growth strategy that increased subscribers by 10% and introduced a Shorts program capturing 68% of total views.

Integrated Marketing Event Marketing Content Development Brand Strategy YouTube Monday.Com Fundraising Donor Engagement

Marketing Manager

The Driskill

Oct 2022 - Jul 2023 (9 months)

Conceptualized and launched the Driskill Princess Tea Party, growing social media following by 20% and engagement by 50%. Cultivated community partnerships and unified external partners under a cohesive brand framework.

Event Marketing Social Media Growth Brand Strategy Community Partnership Public Relations

Marketing Manager

REE Medical

Jul 2021 - Oct 2022 (1 year 3 months)

Established the first in-house marketing function, delivering 70% year-over-year lead growth at a 50% conversion rate. Built a full-funnel performance measurement framework and mapped the customer journey to accelerate high-intent conversions.

Marketing Analytics Lead Generation Performance Marketing Customer Journey Mapping Retargeting

Lead Graphic Designer & Marketing Manager

Lucky Feet Shoes

May 2020 - Jul 2021 (1 year 2 months)

Drove 50% year-over-year growth in online conversions and digital revenue through a data-informed multichannel strategy. Launched a new email marketing platform and expanded social media audience by 200%.

Email Marketing Social Media Growth Digital Strategy Graphic Design Brand storytelling

Graphic Designer & Marketing Coordinator

Wedgewood Weddings

Apr 2019 - Jan 2020 (9 months)

Contributed to 40% year-over-year lead growth company-wide. Art-directed venue photo shoots and negotiated annual third-party listing contracts, achieving a 30% cost reduction.

Graphic Design Art Direction vendor negotiation Marketing Coordination

Marketing Manager & Graphic Designer

La Valencia Hotel

Sep 2017 - Apr 2019 (1 year 7 months)

Rebranded the property through the 'La V' brand platform, generating a 15% increase in unique website visitors through organic strategy. Sustained a 50% email open rate and 15% click-through rate.

Brand Strategy Graphic Design Email Marketing Organic Growth Web Analytics

Senior Graphic Designer & Marketing Technician

Marine Corps Community Services

Oct 2011 - Sep 2017 (5 years 11 months)

Directed comprehensive marketing for the BootCamp Challenge event, drawing approximately 15,000 attendees and raising over $100,000. Created an intake and project-tracking system that improved departmental efficiency by 50%.

Event Marketing Graphic Design Project Management Public Relations Social Media