Open to opportunities

Ian Han

@ianhan

Marketing and operations professional using experiments and data to optimize budgets, partnerships, and growth decisions.

United States

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What I'm looking for

I’m looking for a role where I can use experiments and data to optimize marketing spend, partnerships, and operations—collaborating with stakeholders to make clear tradeoff decisions and keep improving outcomes in fast-moving environments.

I’m a marketing and operations builder who’s owned budgets and stakeholder relationships end-to-end, then used experiments and data to make and defend tradeoff decisions—from ad-spend reallocations to sponsorship pipeline priorities. I’m self-taught in applying AI tools to accelerate research and prospecting workflows in fast-moving, resource-constrained environments.

Most recently, I led UCSD Associated Students Concerts and Events as a Special Events Coordinator, owning a $70K budget across 10+ events (including 8 back-to-back) and coordinating across 12+ internal teams and external vendors. I designed post-event surveys and structured debriefs to test what was working, rebuilding the planning process with a 20% cycle-efficiency lift and 28% satisfaction improvement, while driving 5K+ attendees.

In sponsorship and marketing, I built and managed a sponsorship pipeline, qualifying 50+ target businesses and sourcing 60% of signed partnerships, then prioritized brand partners using audience data to secure $75K+ in net-new revenue. Through KPI dashboards and targeted A/B testing across GA4 and other analytics tools, I helped cut paid waste by 32%, lift ROAS from 2.1 to 4.6, and improve conversion metrics—while also closing $65K+ in brand partnership deals earlier in my journey.

Experience

Work history, roles, and key accomplishments

Special Events Coordinator

UCSD Associated Students Concerts and Events

Nov 2025 - Jun 2026 (7 months)

Owned a $70K event budget end-to-end across 10+ events, coordinating 12+ internal teams and external vendors to deliver 5K+ attendees with zero missed deadlines. Built surveys and debriefs to test programming effectiveness and improve planning cycle efficiency by 20% and satisfaction by 28%.

Event Planning Stakeholder Management Asana Google Sheets Real Time Decision Making

Partnerships/Sponsorships Intern

DHE Sponsorship Group

May 2025 - Mar 2026 (10 months)

Built and owned a sponsorship pipeline by qualifying 50+ target businesses and negotiating/closing partnerships, sourcing 60% of signed deals. Prioritized 15+ brand partners using audience-alignment mapping to secure $75K+ in net-new revenue and the organization’s highest acquisition rate that year.

Partner Sourcing Negotiation Deal Closing

Marketing Strategy Intern

Acadium

Mar 2025 - Aug 2025 (5 months)

Developed cross-channel KPI dashboards across GA4, Spotify for Artists, and YouTube Studio to support ad-spend reallocation, cutting paid waste 32% and increasing ROAS from 2.1 to 4.6. Conducted competitive analysis and CRM segmentation and launched 5+ A/B tests that lifted conversion rate 19% and reduced cost-per-acquisition 15%, generating 100K+ Instagram impressions.

GA4 KPIs Competitive Analysis Segmentation A B Testing Conversion Rate Optimization ROAS

Marketing Associate

OVR (Outdoor. Vehicle. Recreation.)

Nov 2022 - Jun 2025 (2 years 7 months)

Ran 15+ A/B tests across digital channels at a startup without a formal testing process, improving registrations by 31% and conversion-to-MQL by 9%. Applied post-event feedback analysis across 7+ expositions and improved subscriptions by 40%, and pitched/closed $65K+ brand partnerships sourced via cold outreach.

A B Testing Conversion Rate Optimization Brand Partnerships Cold Outreach Cross functional Coordination Contract Coordination

Education

Degrees, certifications, and relevant coursework

University of California, San Diego

Bachelor of Science, Business Psychology

Activities and societies: Minor in Marketing; Relevant coursework: Business Analytics, Consumer Behavior, Product Marketing & Management.

Earned a B.S. in Business Psychology and completed a minor in Marketing. Coursework included Business Analytics, Consumer Behavior, and Product Marketing & Management.