Saksham Raturi

I’m a marketing professional with 8 years of experience across B2B and B2C environments, focused on category insight, consumer behavior analysis, and market storytelling. I connect product innovation with consumer trends to craft meaningful brand experiences and drive business growth.

As a Senior Marketing Manager at Group.one, I drive growth, positioning, and global visibility for SocialPilot. I led SocialPilot’s brand repositioning from a “tool” to a strategic growth platform for SMBs and agencies—built the brand marketing team from the ground up, and redefined the brand positioning framework using competitive benchmarking and audience insight studies.

I partner closely with design and product teams to modernize visual identity and improve interface storytelling, while also strengthening sales alignment through a new brand narrative toolkit. I’ve led sponsorships and brand activations at global events to boost presence and lead generation, and I revamped brand architecture and messaging hierarchy to clarify differentiation between product features and emotional benefits.

Previously at BlueStacks, I owned global brand marketing strategy and positioning, aligning brand and product narratives with business objectives. I also led performance marketing with a $1M+ annual ad budget across Google, Meta, YouTube, Reddit, Bing, Yandex, and Naver—delivering ~$1.5M+ in attributed revenue, 13% MoM website traffic growth, and improved share of voice from 30% to 57% through integrated brand and performance campaigns.