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Supritha Manjunath

@suprithamanjunath

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Full stack brand and product marketer | GTM | Content Strategy

India

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What I'm looking for

I seek a senior marketing role where I can lead brand and product launches, drive integrated campaigns, scale user growth, and work with cross-functional teams to measure impact.

I am a brand and product marketer with experience leading end-to-end marketing for consumer smart devices, marketplace growth, and large-scale brand initiatives. I combine consumer insights, creative direction, and performance optimisation to build memorable campaigns and measurable business outcomes.

At Mygate I led Smart Devices marketing, co-led a company rebrand, and scaled marketplace and product metrics—reducing CPL by 32%, growing Instagram 8x, and driving campaigns with millions of impressions. Previously at Xiaomi I owned GTM for 30+ device launches, managed major live events with 500K+ live viewers, and improved social engagement across accounts.

I bring cross-channel expertise in influencer and content-led growth, CRM and in-app journeys, and product positioning. I seek roles where I can lead brand strategy, launch high-impact campaigns, and translate user behavior into scalable product and marketing growth.

Experience

Work history, roles, and key accomplishments

Current

Lead - Brand Marketing

Current

Mygate

Jan 2025 - Present (1 year 7 months)

Owned Smart Devices marketing end-to-end, from positioning to GTM. Built the D2C site, app journey and launch assets across digital, social, PR and sales. Scaled social 28× in 24 months, led content for B2B SaaS and Mygate Sync, and drove AEO across blogs, FAQs, app listings and external publications to improve discoverability.

Brand Strategy Product Marketing Influencer Marketing Content Creation CRM Social Media GTM

Sr. Manager - Marketing

Mygate

Jan 2023 - Dec 2024 (1 year 11 months)

Co-led Mygate's rebrand across positioning, identity and rollout. Led the "CEO Becomes Security Guard" campaign, earning 12M+ impressions and 100+ media mentions. Scaled Marketplace to 1M+ listings and 14M+ annual visits, launched the Pet Directory from insights across 3,000+ RWAs, and generated 5,000+ verified rental leads through CRM journeys.

Performance Optimization CRM In App Journeys Influencer Partnerships Analytics Cross Channel Marketing

Marketing Associate

Xiaomi India

Jul 2021 - Dec 2022 (1 year 5 months)

Owned GTM for 30+ launches across smartphones, TVs, tablets and smart home products. Managed four launch events reaching 500K+ live viewers and 3M+ post-event reach. Led campaigns including Diwali with Mi, Smarter Living and #ShotOnXiaomi, increased social engagement by 22%, and drove marketing for the wearables category.

GTM Event Marketing Campaign Management Social Media Content Production Influencer Partnerships Performance Marketing Community Engagement

Marketing Strategist

Ripple Links

Feb 2019 - Oct 2020 (1 year 8 months)

Managed 8+ retainer accounts across FMCG, BFSI, EdTech and F&B, led influencer campaigns with 100+ creators delivering 3.8x ROI and executed CSR and offline brand activations.

Account Management Influencer Marketing ROI Optimization Campaign Strategy CSR Client Communication Content Strategy

Content Writer & Social Media

HighApe

Jul 2018 - Jan 2019 (6 months)

Produced 150+ content pieces for blogs and social; increased SEO traffic 35% and drove 60% month-over-month growth in event sign-ups through targeted content and social strategies.

Content Writing SEO Social Media Management Copywriting Content Planning Analytics Community Engagement