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Supritha Manjunath

@suprithamanjunath

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Senior brand and product marketer driving growth through integrated campaigns and performance optimization.

India

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What I'm looking for

I seek a senior marketing role where I can lead brand and product launches, drive integrated campaigns, scale user growth, and work with cross-functional teams to measure impact.

I am a brand and product marketer with experience leading end-to-end marketing for consumer smart devices, marketplace growth, and large-scale brand initiatives. I combine consumer insights, creative direction, and performance optimisation to build memorable campaigns and measurable business outcomes.

At Mygate I led Smart Devices marketing, co-led a company rebrand, and scaled marketplace and product metrics—reducing CPL by 32%, growing Instagram 8x, and driving campaigns with millions of impressions. Previously at Xiaomi I owned GTM for 30+ device launches, managed major live events with 500K+ live viewers, and improved social engagement across accounts.

I bring cross-channel expertise in influencer and content-led growth, CRM and in-app journeys, and product positioning. I seek roles where I can lead brand strategy, launch high-impact campaigns, and translate user behavior into scalable product and marketing growth.

Experience

Work history, roles, and key accomplishments

Current

Lead - Brand Marketing

Current

Mygate

Jan 2025 - Present (1 year 5 months)

Led end-to-end marketing for Smart Devices and brand rebranding efforts, driving campaigns that achieved 12M+ impressions and growing Instagram 8x in 12 months while reducing CPL by 32% through funnel and creative optimizations.

Brand Strategy Product Marketing Influencer Marketing Content Creation CRM Social Media GTM

Sr. Manager - Marketing

Mygate

Jan 2023 - Dec 2024 (1 year 11 months)

Owned marketing assets and launches for Smart Devices, scaled Marketplace to 1M+ listings and increased Mygate Homes DAU 3.2x via behavior-driven journeys and partnership-led visibility.

Performance Optimization CRM In App Journeys Influencer Partnerships Analytics Cross Channel Marketing

Marketing Associate

Xiaomi India

Jul 2021 - Dec 2022 (1 year 5 months)

Owned GTM for 30+ device launches and major events with 500K+ live viewers, increasing social engagement 22% and driving multi-million impression campaigns including Diwali and #ShotOnXiaomi.

GTM Event Marketing Campaign Management Social Media Content Production Influencer Partnerships Performance Marketing Community Engagement

Marketing Strategist

Ripple Links

Feb 2019 - May 2021 (2 years 3 months)

Managed 8+ retainer accounts across FMCG, BFSI, EdTech and F&B, led influencer campaigns with 100+ creators delivering 3.8x ROI and executed CSR and offline brand activations.

Account Management Influencer Marketing ROI Optimization Campaign Strategy CSR Client Communication Content Strategy

Content Writer & Social Media

HighApe

Jul 2018 - Jan 2019 (6 months)

Produced 150+ content pieces for blogs and social; increased SEO traffic 35% and drove 60% month-over-month growth in event sign-ups through targeted content and social strategies.

Content Writing SEO Social Media Management Copywriting Content Planning Analytics Community Engagement