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Kumail Rizvi

@kumailrizvi

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Dynamic Digital Marketing Manager with 9 years of performance marketing experience.

India

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my skills in performance marketing and analytics to drive impactful campaigns and contribute to business growth.

I am a results-driven Digital Marketing Manager with over 9 years of experience in performance marketing, specializing in PPC, SEM, and SMM strategies. My career has been marked by a proven track record of driving revenue growth and maximizing ROI through innovative campaign management. I have successfully led marketing efforts for renowned brands such as Crocs, Hero Fincorp, and Paytm, optimizing campaigns to achieve significant results.

At Monkeyminds Services, I spearheaded media planning and strategy, managing an annual budget of 15 Crores and achieving a remarkable 5X ROI. My analytical skills have enabled me to enhance user engagement, increasing the 'add to cart' to transaction rate by 27%. I thrive on leveraging data analytics to deliver strong marketing efficiencies and have successfully executed lead generation campaigns that resulted in a 45% increase in leads for educational clients.

My previous roles have equipped me with a diverse skill set, from content strategy to social media management, allowing me to amplify brand presence and drive engagement effectively. I am passionate about utilizing my expertise to create impactful marketing strategies that resonate with target audiences and deliver measurable results.

Experience

Work history, roles, and key accomplishments

Current

Associate Digital Lead

Current

Monkeyminds Services Private Limited

Jan 2019 - Present (6 years 6 months)

Managed annual budgets of 15Cr, driving 5X ROI and optimizing traffic funnels to increase transaction rates by 27%. Spearheaded media planning and strategy, leveraging data analytics to achieve a 90% impression share for Crocs, resulting in a 28% revenue increase.

Performance Marketing PPC SEM Media Planning Data Analytics ROI Optimization Influencer Marketing Google Analytics

Sr. Digital Manager cum Content Strategist

45 Degree Private Limited

Jan 2016 - Jan 2019 (3 years)

Strategized and developed engaging social media content, managing PPC campaigns that consistently delivered double-digit improvements in lead generation. Analyzed and presented comprehensive reports to clients, amplifying brand social media presence by 100% within one year.

Social Media Strategy Content Strategy PPC Lead Generation Campaign Management Data Analysis Facebook Ads Event Management

Digital Marketing Executive

G97 Network

Jan 2015 - Jan 2016 (1 year)

Designed and developed branding materials, including logos and templates, while revamping websites into organized and explanatory platforms. Managed social media presence by creating and publishing monthly content, and coordinated formal events with social channel integration.

Branding Content Writing Social Media Management Community Management Event Coordination

Client Servicing Executive

Interactive Bees Pvt.Ltd.

Jan 2014 - Jan 2015 (1 year)

Understood client requirements and implemented solutions by coordinating with technical, design, SEO, and social media teams. Initiated teaser and social media engagement campaigns, providing instructional design for website development and analyzing data for actionable insights.

Client Servicing Project Management Instructional Design Business Planning SEO Data Analysis