Sai Varma Potturi

I’m a Business Strategy Manager with 3+ years translating business ambitions into measurable outcomes across GTM execution, market analytics, project management, and cross-functional performance management. From the CEO’s office, I currently drive multi-city expansion—owning territory-level planning, segmentation, campaign execution, and C-suite MIS reporting across 5 metros.

In my current Transformation Program role, I framed and executed a 5-city GTM program from business definition to benefit realisation, achieving full market activation within 6 months and unlocking ₹35Cr in order value. I also designed and managed 10+ strategic initiatives simultaneously, maintaining integrated workplans and reporting against KPIs to CSMO, CEO, and CMD with zero slippage on committed timelines. My end-to-end business diagnostics approach across buyer cohorts helped improve conversion rates from 2.8% to 6.5% in 6 months through A/B testing and channel optimisation, and a differentiated USP approach generated 20 Cr+ order value in the same 4-month window.

I combine operator-grade execution with decision-ready insights. I’ve built dual-layer market forecasting models combining top-down market sizing with bottom-up SKU-level forecasting to surface the highest-opportunity territory segments, and maintained competitive benchmarking trackers across 5+ competitors and 25+ product segments. I design and run 5+ Power BI dashboards and automated data workflows to deliver real-time visibility into campaign performance, territory sales, and pipeline data—improving accuracy and eliminating manual consolidation.

Previously, as an Assistant Manager–Projects at Sai Bioenergy Pvt. Ltd. (Subsidiary of VSLP) and VS Lignite Power Pvt. Ltd. (VSLP), I owned planning, budgeting, and execution oversight for ₹10Cr+ renewable energy project portfolios, coordinating cross-functional teams of 10–35 and achieving 95% on-time completion. I reduced material delivery delays by 18% by strengthening process tracking and MIS dashboards in MS Project and Advanced Excel, and presented market insights, competitive analysis, and financial performance summaries directly to the President, CEO, and Chairman—supporting ₹20Cr in project funding while also shaping B2B GTM messaging and stakeholder agreements.