At VC Talent And Production, I lead brand identity development, including the website design and build with the tech team. I also manage social media strategy and paid campaigns, and produce video and social content.
I planned and executed shoots for Van Heusen, Snitch, The Bear House, Kanso, and Sangeeta Mobiles, coordinating production, vendors, and creative direction. I also developed and pitched campaign proposals to brands including Reliance Trends, Amazon, and Van Heusen.
At Ajio B2C (Reliance Pvt Ltd), I managed casting operations for more than 50 fashion brands and led model casting for ASOS's “Summer of Style” at Lakmé Fashion Week 2025. I coordinated talent, production planning, vendors, and budgets across shoots.
My independent creative and art direction work has appeared in Vogue Italia / PhotoVogue, MOB Journal, and other publications. Earlier, at Hudson’s Bay (HBC India), I worked in talent acquisition across tech and non-tech functions, hiring more than 30 candidates.

