Karan Bachani

Developed and implemented a GenAI manual workflow to produce motion-based and image-based marketing assets, establishing high-retention hook structures for Meta Ads. Directed production of 150+ audio-to-image and motion assets and scaled user acquisition efficiency with high-performing assets under a $6 CPI.

Led end-to-end AI-powered branding project for Pulsecraft.ai, generating brand strategy, visual identity, teaser film, landing page, and business plan within a 6-week timeline. Produced multiple brand assets using various AI tools and managed a cross-functional team of 4.

Reduced production costs by 40% and turnaround times by 50% by implementing AI-driven workflows across 4 D2C brands. Created e-commerce SKU libraries generating 125+ product images and led 5 brand campaigns.

Produced 100+ assets for National and International Pageants broadcast across 5 platforms. Managed a team of 8 content creators and introduced a tracking system for output KPIs, achieving 45% engagement increase and 60% brand visibility growth.

Managed complete pre-production for a 10-episode OTT series including a $300K+ budget, vendor negotiations, location scouting, and logistics. Coordinated production for 25+ actors and a team of 150+ across a 60-day schedule.

Directed 40+ photoshoots and 10 music videos for 5+ brands. Managed budgets totaling $150K+ with teams of 10+ creatives and secured 8 new clients generating $100K+ annual revenue.

Produced 150+ episodes of sponsored content for Grihashobha magazine, 20 recipe videos for Kenstar OxyFryer brand campaign, and 2 pilot episodes for SAB TV.

Master of Communication with a focus on Television Production, completed at Deakin University in Melbourne, Australia.

Bachelor of Science in Mass Communication, Advertising & Journalism from ISB&M School of Communication, Pune, India.