Open to opportunities

Harshita Vatsa

@harshitavatsa

Creative Director and Brand Strategist building AI-powered brand systems that drive acquisition, conversion, and engagement.

India

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What I'm looking for

I’m looking to lead creative and brand strategy where trust and consistency matter, and brand systems hold up under scrutiny. I want to integrate AI as a strategic amplifier, build lean teams that ship at scale, and drive measurable acquisition, conversion, and engagement.

I’m a Creative Director and Brand Strategist with 7+ years building founder-led consumer brands from the ground up. I set creative vision, build the teams that execute it, and architect brand strategy so everything compounds over time—leading work that drives measurable acquisition, conversion, and engagement.

At Kyari (March 2024–Present), I inherited a sub-scale D2C brand in a commoditised category and re-categorised it into a decor-led lifestyle brand—growing revenue 2.25x during repositioning. I founded the company’s first AI creative department (tool stack including ChatGPT, Sora, Veo 3, Runway, Midjourney, NanoBanana, and Haulio), instituted a brand-led performance creative system across Meta, and delivered operational outcomes like 40% CTR lift, 60% reduction in production costs, and 70% faster execution via AI workflows. Before that, at Zouk (Oct 2023–Feb 2024) I built brand coherence across customer segments, and piloted a Women’s Day approach that lifted social engagement 28% on Meta. Earlier, at Madhurya Creations (Nov 2021–Sep 2023), I built the in-house creative function from zero, repositioned the brand’s visual and editorial system, and helped drive 30% increase in brand visibility and 25% growth in audience engagement.

Experience

Work history, roles, and key accomplishments

Current

Creative Director & Brand Strategy

Current

Select Brands International Pvt. Ltd

Mar 2024 - Present (2 years 4 months)

Set creative direction and built brand strategy for Kyari, repositioning it into a decor-led lifestyle brand. Led AI-integrated creative systems and brand-led performance creative, driving 2.25x revenue growth during repositioning and notable Meta performance improvements.

Creative Direction Brand Strategy Brand Architecture Positioning Narrative Strategy Brand System Creative Operations Cross functional Leadership AI Creative Systems Creative Strategy Performance Creative Strategy Brand Led Performance Creative ChatGpt Sora Runway Midjourney Hook Rate Hold Rate CTR

Brand Narrative Creative Lead

Zouk

Oct 2023 - Feb 2024 (4 months)

Built creative coherence across a D2C brand by establishing a single positioning thesis and aligning customer-facing creative across segments and channels. Diagnosed conversion gaps, piloted a Women's Day campaign, and reset creative standards to protect brand equity.

Creative Direction Positioning Social Media Creative Celebrity Partnerships Influencer Launches Instagram Campaign Strategy

Senior Creative Executive

Madhurya Creations

Nov 2021 - Sep 2023 (1 year 10 months)

Built Madhurya’s in-house creative function and drove brand repositioning through a unified visual system and creative/editorial direction. Authored collection campaign and styling direction (including projects featuring Bollywood actors) and established operating workflows to scale beyond founder dependency.

Editorial Standards Creative Operations Creative Direction Team Operating System Workflow Development

Costume Stylist

Freelance

Apr 2019 - Nov 2021 (2 years 7 months)

Provided costume styling for film, TV, and advertising shoots, working with high-end brand campaigns. Built hands-on execution experience for maintaining intent of creative briefs under changing on-set conditions.

Costume Styling Film Production TV production Advertising Set Work On Set Creative Execution