Open to opportunities

Jheel Ranka

@jheelranka

Message

I build creative strategy, brand systems and high-performing visual experiences for fashion and consumer brands.

India

Message

What I'm looking for

I'm looking to build brands and consumer experiences where I can translate business and product goals into strong creative strategy, campaigns, content systems and integrated digital and retail storytelling.

I'm currently driving creative strategy and content planning at TechnoSport across campaigns, D2C, marketplaces, retail, trade and performance marketing. I translate business objectives and product propositions into cohesive consumer-facing creative solutions.

I led a brand-wide visual content refresh and built catalogue systems supporting approximately 30 SKUs a week. I also created a Product Design-to-Brand Studio SOP to turn product intent, features and use cases into clear marketing narratives.

At VIRGIO, I led online visual merchandising and creative direction across six fashion verticals, spanning website, app and offline retail. I directed UX and merchandising improvements that increased homepage CTR by 28% and drove a 150% increase in homepage traffic in Q1 2025.

I've also founded ARAEYA, an Indo-fusion fashion brand, and managed fashion operations at Fulki Studio. Across brand building, campaigns, design, production and growth, I bring business, product and visual storytelling together.

Experience

Work history, roles, and key accomplishments

Current

Senior Producer, Brand Studio

Current

TechnoSport

Dec 2025 - Present (9 months)

Drive creative strategy and content planning across brand campaigns, social, digital, D2C, marketplaces, performance marketing, retail and trade. Led a brand-wide visual content refresh and built catalogue content systems overseeing ~30 SKUs per week.

Creative Strategy Content Planning Brand Campaigns Visual Identity Cross functional Leadership Catalogue Management Content Systems Creative Direction Post production

Current

Founder

Current

Araeya

Feb 2021 - Present (5 years 7 months)

Founded an Indo-fusion fashion brand blending Western silhouettes with Indian aesthetics. Led brand campaigns achieving 300K+ impressions and expanded offerings into ethnic wear with pop-up events driving a 40% boost in offline engagement.

Brand Building Campaign Strategy Social Media Marketing Product Design Trend Analysis Customer Insights Event Planning

Head of Online Visual Merchandising & Creative Direction

Virgio

Jun 2024 - Nov 2025 (1 year 5 months)

Spearheaded end-to-end visual merchandising and creative direction across website and app for 6 fashion verticals. Directed a full redesign of homepage layouts and navigation, increasing CTR by 28% and driving a 150% increase in homepage traffic in Q1 2025.

Visual Merchandising Creative Direction UX UI Design Customer Journey Mapping CTR Optimization A B Testing Team Management Campaign Strategy Catalogue Management

Fashion Manager

Fulki Studio

Jan 2019 - May 2024 (5 years 4 months)

Managed a 30-member cross-functional team across design, production and logistics, delivering 80+ monthly orders. Orchestrated the brand's digital transition post-COVID, increasing online sales 2.5x in 2023.

Team Management Vendor coordination Quality Control Inventory Management Digital Transformation Operations

Marketing & Promotion Associate

Ensyle

May 2018 - Jul 2018 (2 months)

Designed and executed social media campaigns to build engagement and lead generation. Conducted competitor research and market analysis to identify new campaign opportunities.

Social Media Marketing Campaign Execution Competitor Research Market Analysis Lead Generation